Stadium Naming Rights Deals: Category Exclusivity, Operations, and Length

Allen Secretov

It is opening day for the Los Angeles Football Club (LAFC)—LA’s newest professional sports franchise. Their black and gold art deco “LA” crest commands attention as it fills every corner within the city’s latest architectural darling, the first open-air stadium built in Los Angeles since 1962. LAFC’s visual presence, oddly, is not paramount. The stadium’s naming rights sponsor, Banc of California, equals it in glamour, meticulousness, and sheer size.

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