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Published in Litigation, Volume 36, Number 2, Winter 2010. © 2010 by the American Bar Association. Reproduced with permission. All rights reserved. This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association. 1 Persuasion Aristotle wrote about rhetoric—the art of persuasion—approximaatel 2,300 years ago, and many advocates since then...