Navigating Social Media Challenges with Small Museums: Be Proactive, not Reactive

Vol. 8 No. 4

Katherine E. Lewis is Vice Chair of the ABA Section of Science & Technology Law’s Museum Law Committee and practices in New York, NY. Special thanks to Gil Whittemore for his encouragement and support, and Alyssa Reiner, an attorney at the Smithsonian Institution, Office of Contracting, for her insights on social media challenges.

More and more these days, the virtual storefront is eclipsing the physical: don’t let your small museum client get lost in the shuffle by being unprepared to meet these challenges.

Often when advising small organizations, whether small museums, nonprofit cultural organizations, or start-up businesses, attorneys offer more than just legal advice. We become sounding boards for business and legal considerations alike. The small museum often has limited resources and is particularly susceptible to financial and staff weaknesses that make managing the organization a challenge and allocating resources to explore and leverage web-based tools even more so.

This article delves into business and legal considerations involved in assisting your small museum clients as they venture into the big world of social media: how to choose how best to engage it and how to avoid common legal pitfalls.

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