September 2011 | ABA Law Firm Marketing Strategies Conference Preview
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ABA Law Firm Marketing Strategies Conference Preview

Keynote Dan Hill Highlights Third Biannual ABA Law Firm Marketing Strategies Conference


The ABA Law Firm Marketing Strategies Conference features leading attorneys in business development and programs designed to address the significant issues facing law firm marketing efforts today. Which of these areas are hot topics in your firm?

Perhaps there is no profession or industry in which emotion plays a greater role than in the hiring of lawyers and law firms. The ABA Law Practice Management Section is honored to have Dan Hill keynote the first day of this year’s conference, November 8-9 at the Four Seasons Hotel in Philadelphia, Pennsylvania. You’ve probably seen Dan Hill on TV commenting on presidential debates, the Casey Anthony trial and Barry Bonds. But what you don’t see is that many major corporations go to him to evaluate the emotional impact of messaging for products and services. The nation’s foremost expert on facial profiling will tell you how to use emotion to invite trust and not contempt.

In a day and a half, the ABA provides the type of educational programming and networking opportunities built to maximize your firm’s marketing efforts. If you have not registered your partners and administrators, now is the time.

Conference Features:
The Golden Gavel Ceremony and Reception – Following the program on the power of video in law marketing, witness the best videos in the legal profession among law firms big and small, law schools and industry businesses.

Three big name technology lawyers—Dennis Kennedy, Tom Mighell and Tim Stanley—discuss the impact and use of social media.

Two great training programs for your professional development efforts. The Business of You, providing insight on marketing at a big firm, with attorneys from Paul Hastings, Greenberg Traurig and Dechert. And Associate Business Development Training, led by Rachel Silverman of Bracewell Giuliani.

McGuireWood’s Tom Spahn throws hypotheticals your way in his highly entertaining ethics guide to lawyer marketing CLE.

Avvo’s Mark Britton turns the tables on our rankings & ratings panel, asking the questions about the impact of his and other ratings businesses on the legal profession—from a panel representing in-house counsel, the media, ethical considerations and managing partners.

Plus a day two keynote discussing the impact of the Internet on the profession, programs on ROI and the infamous 10x10, with ten speakers, ten topics for ten minutes each to wrap up the biannual event.

To learn more about the conference and to register:

ABA Law Firm Marketing Strategies Conference

About the Author

Micah U. Buchdahl is a past chair of the ABA Law Practice Management Section and chair of the ABA Law Firm Marketing Strategies Conference. He can be reached at 856-234-4334 or by e-mail at



Lie to Me! "Emotion Management" of Your Marketing Will Invite Trust, Not Contempt: An Interview with ABA Law Firm Marketing Strategies Conference Keynote Dan Hill

By Kristin Merikangas

We'll assume that Dan Hill was being candid during this Q&A with Perkins Coies' Kristin Merikangas. The nation's foremost expert on facial profiling discusses his career and approach with LPT. Dan Hill keynotes the first day of November's ABA Law Firm Marketing Strategies Conference.

Law Videos a Growing Trend

By Nick Gaffney

Lawyers are turning more and more to video as a law practice tool, often tied to Internet marketing. Nick Gaffney tells you why the use of video is growing, and who is using it. The ABA marketing conference features "The Power of Video in Law Marketing" program followed by the first-ever Golden Gavel Awards Ceremony and Reception recognizing the best videos in the legal space.



Marketing Tips for Young Lawyers

By Amy L. Drushal

Lawyering isn't what it used to be. In today's market, being a lawyer is as much a business as a profession: lawyers have to proactively sell their services. Amy Drushal offers the YLD take on the topic.

When NOT to Respond to an RFP

By Jim Austin

Equally important to the RFP process is deciding simply not to participate. Sometimes the "winning" proposal is simply no response at all. Learn more at the ABA marketing conference during the 10x10 program.

Rating Lawyers and Lawyer Ratings: They Are Not Going Anywhere

By Josh King

Love them? Hate them? Deal with them. The debate over the impact of lawyer ratings on the profession continues to grow. Avvo's Josh King gives his perspective. Provide yours, and hear from a variety of voices during the Ratings & Rankings program at the ABA marketing conference.



Marketing ROI: Are You Throwing Good Money After Bad?

By Micah Buchdahl

Whether your firm has been investing in marketing and business development for five, ten or 20 years now…the questions from your management committee are still: why are we doing this? What are we doing right? What are we doing wrong? And how do we track success? Micah Buchdahl talks about the issues and evaluations surrounding the "marketing" line item in your law firm's budget, in this preview of the ABA marketing conference program on ROI.



Not Your Marketer's Social Media: Ten Ways Lawyers Can Benefit from Non-Marketing Uses of Social Media

By Dennis Kennedy and Tom Mighell

LinkedIn. Facebook. Twitter. Social media as a marketing vehicle is all the rage. But if you take a good look, you'll find lawyers benefiting from social media in many ways. Learn more from Dennis Kennedy and Tom Mighell in the social media program at the ABA marketing conference.

Why Lawyers Should Plus the Google+ Project

By Ken Chan, Elizabeth Roig, and Tim Stanley

In Silicon Valley, Google and Facebook are gearing up for battle in the social networking and individual identity space. Is this the next Facebook? Can Google conquer the social media space? Get an overview from their Mountain View neighbors at Justia. Tim Stanley speaks on social media at the upcoming ABA marketing conference.

Collaboration Tools for Litigators

By David W. Sparks and Courtney E. Ward-Reichard

Collaboration among inside and outside counsel, co-counsel, and occasionally the court and opposing counsel has developed in recent years. This panel will focus on the various tools that are currently available and which will permit effective communication between stakeholders.


Heidi Keefe

Interview by Natasha Innocenti

Heidi learned early it is best to be yourself.  No matter how much you learn from people, you can’t become them.


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2011 LPM Fall Meeting
October 12-15, 2011, LPM Member Rate $0


2011 law firm MARKETING strategies CONFERENCE
November 8-9, 2011, LPM Member Early Bird Rate $595


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John D. Bowers, Fox Rothschild LLP


Micah U. Buchdahl, HTMLawyers


Andrea Malone, White and Williams LLP


Lourdes Flora Brezo-Martinez, Greenberg Traurig LLP

Barbara H Brown, Meagher & Geer PLLP

Andrea Cannavina, Legaltypist Inc

Margaret M DiBianca, Young Conaway Stargatt & Taylor, LLP

Rodney Scott Dowell, Law Office Management Assistance

Nicholas Gaffney, Infinite Public Relations, LLC

Katayoun M Goshtasbi, KG Consulting Group, Inc

Jeremy Kridel, Indiana Court of Appeals

George E Leloudis, McGuire Wood & Bissette PA

Allison C Shields, Legal Ease Consulting Inc

Thomas Wormouth Shumate IV, Kay Griffin Enkema & Colbert PLLC

Gregory Howard Siskind, Siskind Susser

Wendy L Werner, Werner Associates LLC

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