November 2011 | Personal Branding
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Personal Branding


What Is Your Personal Brand & Is It Effective?

By Katy Goshtasbi

Now more than ever, it is critical that you understand that you have a personal brand and that it impacts your performance as a lawyer. So read on to see if you have a personal brand that works for you.

Networking: You as Your Best Business Card

By Lilly Ghahremani

Effective networking can make your personal brand and increase your legal career success. Learn what to do and what not to do.

Tips from a Fellow Attorney: Developing Your Personal Brand, One Personal Relationship at a Time

By Bill Ferreira

Even the best online presence and contacts won't help you get business if you don't have the basic interpersonal skills and techniques to connect with others. Here are some tips to make sure you are connecting well with others.

Using Alternative Dispute Resolution to Optimize Your Professional Brand

By Hass Sadeghi

Infusing mediation, and undertones of Alternative Dispute Resolution ("ADR"), can customize your professional image and brand, thereby creating a unique marketing presence.

Battle of the Brands: Aligning Individual and Firm Brands

By Jonathan R. Fitzgarrald

Your personal brand must be aligned with that of your firm's to ensure your success as an attorney at that firm. Read on to find out if you and your firm's brand are complimentary.


Collaboration Is the Key to Law Firm-Corporate Client Relationships

By Ed Poll

There are broad areas of collaboration by which both law firms and their corporate clients can benefit. However, both sides must first overcome the temptation to only point out their differences.


Improving Lawyer Sales Effectiveness: Part One of Two

By Eric Dewey

This is part one of a two part series describing a fundamental flaw in law firm sales initiatives today. This flaw centers on the fact that most sales techniques adopted by law firms today borrow heavily from product sales techniques and have proven ineffective and inefficient in the complex legal sales environment.


Managing e-Discovery in Small to Medium Cases: Software Solutions

By Bruce A. Olson


Love it or hate it, e-Discovery is showing up in smaller cases, adding cost and complexity to litigation. Every litigator now must be competent to identify, process, and produce electronically stored information (ESI). Knowing the requirements and basic techniques of e-Discovery could mean the difference between winning your client's case and facing a malpractice action for botched e-Discovery! This article covers practical and productive e-Discovery strategies at a scale and cost that let you meet your digital duties in every matter in your firm.

The Journey to Legal Project Management Software at Sutherland Asbill & Brennan

By Jennifer Parker and Monica Ulzheimer

Sutherland's journey to develop customized technology for Legal Project Management (LPM) was successful because of a partnership between our attorneys, our business development and practice management team, and our technology team. This article reviews all the steps we took along the way, from considering available off-the-shelf products to customizing a platform in-house with our own developers.

career paths

David Capes

Interview by Wendy L. Werner

David Capes is a criminal and civil tax attorney in St. Louis, Missouri. His is the first interview in a series of profiles about lawyers and their career paths developed by the LPM Career Paths Task Force that will be featured in Law Practice Today


Anne Whitaker

Interview by Afi Johnson-Parris

Anne Whitaker is Vice President of the Atlanta office of Counsel On Call where she is responsible for business development, and is also an executive and career development coach for lawyers.

Livia Legal

Surviving the Changes: Tips for Managing Your Solo or Small Firm Practice
November 15, 2011, LPM Member Rate $85 | Use code RSSPLPM

Protecting the Crown Jewels: Securing Your Law Firms' Data
December 15, 2011, LPM Member Rate $85 | Use code RSSPLPM

Women Rainmakers' Best Marketing Tips, Third Edition   Personal Marketing and Selling Skills    The Busy Lawyer's Guide to Success: Essential Tips to Power Your Practice

The Digital Edge: Lawyers and Technology49th Edition: Tech Toys for the Holidays

By Jim Calloway and Sharon Nelson


Law Practice MagazineLaw Practice is the leading magazine on the business of practicing law. Published six times per year, it offers insightful advice and practical tips on marketing, management, technology and finance.

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John D. Bowers, Fox Rothschild LLP


Katy M Goshtasbi, KG Consulting Group, Inc


Andrea Malone, White and Williams LLP


Lourdes Flora Brezo-Martinez, Greenberg Traurig LLP

Barbara H Brown, Meagher & Geer PLLP

Andrea Cannavina, Legaltypist Inc

Margaret M DiBianca, Young Conaway Stargatt & Taylor, LLP

Rodney Scott Dowell, Law Office Management Assistance

Nicholas Gaffney, Infinite Public Relations, LLC

Katy M Goshtasbi, KG Consulting Group, Inc

Jeremy Kridel, Indiana Court of Appeals

George E Leloudis, McGuire Wood & Bissette PA

Allison C Shields, Legal Ease Consulting Inc

Thomas W Shumate IV, Kay Griffin Enkema & Colbert PLLC

Gregory Howard Siskind, Siskind Susser

Ben Stevens, Turnipseed Brannon & Stevens

Wendy L Werner, Werner Associates LLC

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