While some law firm leaders have taken an ax to business development efforts, others have seen the economic downturn as an opportunityspending resources to enhance relationships with existing clients and expand their client bases. Some, in fact, have been adding to their lawyer ranks and their profits. Heres a look at business development strategies at work in three firms from Chicago, San Francisco and St. Louis.
Steven T. Taylor
- Whats That Avatar Doing Speaking With My Client? By Ritchenya A. Dodd
- Five Ways to Use Video on Your Firms Web Site By Terry Isner
Lawyers who are known for hunting down the best new smartphone apps tell us the ones they most love for making their day run smoothly.
Carolyn Elefant and Nicole Black
To make the most of limited business development resources, your firm may need a more objective, corporate-style approach. This means reevaluating how you view your client base as a whole, in terms of positioning, prioritization, expansion and retention.
By Susan Shallcross
Law Practice Magazine Board members and friends share some of their favorite links, blogs and books for marketing and business development. Plus: The LPM Sections top marketing titles. Check them out!
For large and small firms alike, a seasoned marketing professional on staff can significantly contribute to the bottom line. Understanding the characteristics and capabilities of a strong marketing leader will smooth the path to success.By Mary K. Young
Video is certainly one of the best ways to market your law practice, but there are some definite rules for what you should and should not do when creating your own videos.
Tips for evaluating the kind of expert help you need to keep your site optimized.
Legal Web 2.0
For smaller firms looking to maximize their technology dollars, Google comes to the rescue with multiple tools.
Advice for firms facing the painful decision of reducing their partnership ranks.
As part of their 20th anniversary celebration, ABA Women Rainmakers share business development tips.
Co-creation gives clients an opportunity to shape the services they receive and their relationship with the firm. Can the concept provide a competitive advantage?
You need to be prepared on several fronts to gain the edge in todays job-hunt climate.
Taking the Lead
The pearls of wisdom gained from a colleague, mentor and friend.