Firms that manage to differentiate themselves from the competition have a big advantage, especially during a downturn. Heres a look at the strategies used by Marger Johnson & McCollom; Crowell & Moring; Boies, Schiller & Flexner; and Ford & Harrison to cement client relationships while better positioning themselves.
A litigator turned in-house counsel gives fair warning about the lame behavior that will get you firedand advice on how to keep the work.
By Christine Baker
For smaller firms especially, it can be tough to stick to a marketing game plan when time and money are short. Adopt these ideas for aggressively promoting your services, though, and you could wind up with a wicked competitive advantage.
By Nicholas J. Gaffney
If youve been fretting over the state of law firm marketing, you have cause to rejoice. A recent survey of the AmLaw 200 found that theres a planned uptick in some marketing activities on the horizon.
Want to distinguish yourself in the downturn? Social media tools give you plenty of ways to offer your colleagues and clients small, yet genuine, opportunities for creative collaboration. Consider these smart ways to use the tools.
When David Lat founded the online tabloid Above the Law, he envisioned a kind of virtual watercooler for the legal profession. The site has vastly exceeded that expectation, both in its popularity and the influence it has in the profession. What, we wondered, is his take on the state of the profession now.
Who would be shocked if a number of todays megafirms were out of business within five years? The bubble has burst. Heres a sales experts advice on what firms must do to get serious for the long haul.
Artistically challenged? Heres software for creating legal graphics, crime scene diagrams, charts and more. Plus news on other tech releases.
From the corner coffee spot to more exotic retreats, its easier than ever for mobile lawyers to connect to the Internet. Heres a wrap-up of the latest options.
Legal Web 2.0
Learn how to say good-bye forever to that dusty reading pile on the corner of your desk.
Merger methodology for small to midsize firms differs from that for much larger firms. A managing partner shares the lessons revealed in his firms journey.
While more lawyers are apt to contact clients to find out how things are going, theyre dropping the ball when it comes to following through.
The first essential actions in the process.
Part two of an interview with Terri Hartwell Easter provides ideas for improving law firm diversity initiatives.
Taking the Lead
Pointers on using presence, message and action to achieve measurable change.