Today’s marketing arsenal features a vast array of tools—as well as technology practices that range from the truly cutting-edge to the archaic. Where does your firm fall on the scale? Here’s a look at some technologies that can really boost your business development efforts.
By John D. Bowers
What are the technology needs of today’s law firm marketing departments? What technology is working—and what is not? The recently released Law Firm Marketing Technology Survey tapped the collective knowledge of firm marketers.
By Sue Stock Allison and Leslie Meagley
Even if you are in a small firm or solo practice, knowing what technologies the larger firms are using will help you leverage your marketing.
by Merrilyn Astin Tarlton
Strategically navigated, social networking can be an invaluable business development tool with limitless potential. But you have to give as well as get to grow your capital on these sites.
Quick tips for lawyers looking to dive into networking on sites like LinkedIn and Facebook.
By Christopher Batio
Renowned legal bloggers and Web mavens Denise Howell and Ernest Svenson interact in a conversation that explores the dynamicsand the potentialof these sites.
By Denise Howell and Ernie Svenson
The Texas Bar launches a social networking site that helps connect bar members.
By Tom Mighell
Law Practice Case Study
A partner needs help deciding whether investing in a CRM system would be wise for his firm. Simon Chester, Doug Cornelius, Connie Crosby and Ross Fishman provide insight.