Learn What You Don't Do
There are powerful reasons to invest in formal market research for strategic planning and marketing planning.
By Merrilyn Astin Tarlton
Turnabout Is Fair Play: Associates Rate Partners
Upward feedback programs are gaining ground in larger firms.
By Robert W. Denney
Develop Your Competitive Intelligence
How to find out what you want to know about your competition.
By Ann Lee Gibson
Billing Continues to Climb
Results from the most recent Law Practice Benchmark sruvey.
What should you be doing in the way of budgeting and financial planning? The experts weigh in.
By Bill Gibson
TECHNOLOGY IN PRACTICE
Untangling Wireless LANS: Connecting Sweet and Simple
Once you install a wireless LAN, you will wonder how you ever survived without it.
By Erik J. Heels
Abandoning the Plain Old Telephone System
Will future generations receive a "universal communications number" in their cribs?
By Mark Tamminga
As I Was Saying
Getting Paid: Is There a Light at the Bottom of the Stack of Bills?
The problems with hourly billing are legendary. Imagine a flat-fee system.
By Wendy Leibowitz
Race cars, PR awards and more
By Larry Bodine
Effective Branding Is a Pratice-Level Activity
Take your cue from the lessons of consumer product marketing.
By Sally J. Schmidt
A Quick Course in Hiring Your First Associate
The how-tos of needs assessments, job descriptions, interviews and offers.
By Marcia Pennington Shannon
Become a Visible and Valuable Asset
Strategies for shining out and geting the best assignments.
By Susan Saltonstall Duncan
Identifying and interpreting relevant trends will help your firm meet the opportunities--and the threats--of the foreseeable future. Take the steps to become deliberately farsighted by evaluating the external business environment--and then plan accordingly. Plus "Beware of Incomplete or Defective Data" and "Current Trends Worth Tracking."
By Patrick McKenna
Planning for Your Future Using Client Surveys
How can you develop an effective strategy for your firm if you don't know what your clients think of you? Learn the essential components of well-done client surveys and get the answewrs you need to control, or at least influence, your future. Plus "Capture Responses form the Full Spectrum."
By James A. Jarrell
Study Survey Responses for Calls to Action
Client satisfaction research can help you salvage relationships and identify cross-selling opportunities.
By Mark Greene and Ann Lee Gibson
Why You Should Talk to Clients About What They Value
Most law firms don't do enough to determine what's important to their clients. They miss opportunities to increase client satisfaction and the firm's economic performance. If you want to know what clients value, why don't you ask them?
By Scott L. Parker
Rip It!Web Sites for Competitive Intelligence Research
Competitive intelligence research can help you discover what you don't know. Armed with the facts, you can make sound business and legal decisions. Get started by gathering information from these core Web site resources.
By Carole A. Levitt and Mark E. Rosch
Your Future/Section News
Chair's Message: Susan G. Boswell's perspective.