November / December2002  Volume 28, Number 8
ABA Law Pracice Management Magazine, November/December 2002 Issue

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Special Technology & Marketing Issue

What the Web Can Do for You
A Good Web Site is the Best Marketing Investment a Law Firm Can Make.
Larry Bodine

Cheaper by Design: DIY Web Sites
If you want to get a new Web presence off the ground without spending thou-sands on a professional site developer, try the DIY approach.
Michael Tamburo

  • Web Ethics: What Have We Learned? by Will Hornsby.

Is This Merger Worth Pursuing?
How can you decide whether to seriously consider a merger approach? Here’s how to calculate the competitive advantage.
Ward Bower

Web Site Strategies: Extranets & Beyond
Using extranets and their outgrowths—such as digital workplaces and deal rooms—law firms can develop client relationships that are ahead of the curve.
Gregory H. Siskind, Deborah McMurray and Richard P. Klau

Search Engine Basics: Optimal Results
Every firm wants prospective clients to find its site more often. Try building special pages for niche markets. Get your articles published elsewhere on the Web. Learn how to entice Google and other search engines to index your site.
Burkey Belser

Online Conferencing: Webinar Buzz
Web conferencing is one of the best technology tools for communicating powerful messages to targeted audiences.
Edward Rholl

Web Design Directory
Here are companies specializing in Web sites for law firms.

Editor's Page - Merrilyn Astin Tarlton on putting your site to work.

On Balance - Steven Keeva on gaining presence in your thinking .

First Person - Ross H. Fishman on Web-based reverse auctions.



As I Was Saying:
Imposing Order on E-Chaos
It’s time to seize the bull by the horns and set sound e-mail policies for the workplace.
Wendy R. Leibowitz Comparing Web Publishing Software
Want to update an existing site rather than create one from scratch? Here are test-drive results on three programs.
Erik J. Heels

E-Definitions: Cell Phone Systems: Multigenerational Crumbs
Ever since the discovery of radio waves, there’s been a tussle for available spectrum.
Mark Tamminga

Research Dig: Surviving Information Overload
A host of applications, utilities and online services bring ease to the lives of organized knowledge seekers.
Genie Tyburski

Product Watch
The latest legal technology news in the inbox.
Storm Evans

Marketing: Measuring Your Marketing ROI
Do your marketing initiatives begin with reasonable and measurable objectives? If not, how can you really know if they achieve their intended ends?
Sally J. Schmidt

Fresh Out:
Technically Speaking: Develop Your Skills
It’s time to apply law school theory to real-world practice and hone your technical lawyering skills. Here’s a checklist for achieving excellence.
Susan Saltonstall Duncan

On Balance: There’s No Time Like the Present
Learn to look at a given situation through a new lens. It’s all about how we manage our lives as lawyers.
Steven Keeva