May / June 2002  Volume 28, Number 4
ABA Law Pracice Management Magazine, May / June 2002 Issue

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Taking Control: Thinking of Going on Your Own? How-tos for Getting Your New Practice Off the Ground
Ten years ago, Christopher Hurley left the security of a large firm job to start his own law practice. Here, he shares what he learned.
Christopher T. Hurley

A Corporate Counsel’s Fling with Solo Practice
The long-term prospects looked good for Ernie Schaal’s new solo firm. The practice, though, would be short term. His trials and errors, and a twist.
Ernest A. Schaal

Fly Right: Dos and Don’ts in Opening a Second Office
Is it time to branch out? Bill Gibson explains why he opened a branch office --then learned how to do it right the next time.
K. William Gibson

Making Plans: An Unpredictable Path
Don’t be afraid to make decisions, even the wrong ones. Here’s a story about how the best-laid plans can go astray--and lead to remarkable rewards.
Daniel B. Evans

The Art of Successful Law Firm Newsletters: Lessons from the Network
Here’s how to start and maintain a successful law firm newsletter.
Robert B. Fleming

Editor's Page  - Merrilyn Astin Tarlton asks, what have you got to lose?

On Balance  - Steve Keeva on judging others.

Chair's Message  - Bill Gibson on the solo’s need to share practice problems.

Getting Ahead  - Tips you can use.


Resources Cache for Solo and Small Firm Practices
Optimize It
How can you get more marketing bang from the Internet? Optimize your search engine rankings and e-newsletter readership. Steps to better search engine results.
Erik J. Heels

Cool Tools: Protect Your Papers: Go Digital
Here’s how you can use scanning, DVD and Web storage technologies to ensure access to executed documents--regardless of circumstances.
Michael Tamburo

Site Watch: Web Site Usability
Is your Web site really usable? Check out the tips at

E-Definitions: Unscrambling DVD
There are strange doings in the fight for control of digital disc technology.
Mark Tamminga

Product Watch
The latest legal technology news in the inbox.
Storm Evans

Wire up your office for $5,000
What technology basics do you need for a one-person office? Storm Evans shares some good advice.
Storm Evans

Marketing: Control Your Destiny: Seven Steps for Building a Clientele
If you suddenly had to develop a book of business on your own, could you do it?
Sally J. Schmidt

Practice Development Clips
High-powered talk, link popularity and cash rewards for client development.
Larry Bodine

Making Your Firm a Great Place to Work
In the competition to get and keep good lawyers and staff, four firms shine like beacons with their top-notch programs. What can you learn from them?
Susan Raridon Lambreth and Kelly A. Fox

On Balance: In the Hall of Mirrors: Judge Not
When we identify ourselves with our judgments, it can diminish us and harm our relationships.
Steven Keeva