April 2001  Volume 27, Number 3
ABA Law Pracice Management Magazine, March 2001 Issue

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Why Lawyers Leave
A firm's most important asset has two feet—and it will use them to walk out the door to a sunnier future elsewhere. How can you increase lawyer retention? Understand what makes lawyers want to leave.
Martha Fay Africa

Why Lawyers Stay
"Engagement" is the key to keeping good lawyers. Provide an exceptional experience and everybody wins.
M. Diane Vogt and Lori-Ann Rickard

  • How to Satisfy a Herd of Cats

Take a Marketing Approach to Recruiting
Most firms would be a stronger magnet for talent if they increased collaboration between their marketing and recruiting efforts.
Phyllis Weiss Haserot

Saving the Boomers
What will happen when the glue that holds your firm together opts for early retirement? Make plans now to keep your baby boomers on board.
Ronald M. Martin

Editor's Page - Merrilyn Astin Tarlton on caring for your assets.

Technology in Practice Department

Product Watch



First Person

On Balance



As I was Saying:
Old Trademark Issues Require New Tactics
When do old tactics for protecting a client's name become absurd?
Wendy R. Leibowitz

E-Filing: Changing the Rules and the Work Flow
Courts have opened their doors to e-filing and PDF as the exchange standard.
Christy Hubbard

Tech Advisor: Bet-the-Firm Backups
At some point your hard drive will fail. Will your critical data survive?
Ross L. Kodner

Site Building: Free and Easy Add Ons
Help with marketing to the Great Out There is just a hyperlink away.
Sandy Ramlet

Research Dig: Law Across the 44th Parallel
When your practice takes you across the border, these sites will keep you afloat.
Ricki Anne Andersen

nothing.but.net: Think Different About Billing
From ASPs to credit cards online to third-party payees, here are seven ways to think creatively about clients’ payments.
Erik J. Heels

E-Definitions: Seditious Whisperings of the Third-Generation Wireless
There's a whiff of the inevitable in some of the claims about wireless. A primer.
Mark Tamminga

Product Watch
The latest legal technology news in the lpm-newproducts@abanet.org inbox.
Storm Evans

Electronic Billing: What Happens When You Ditch the Paper Invoices?
Clients want consistent billing formats and data. The Internet delivers.
Robert J. Thomas

Why Don't Clients Pay? What You Need to Know to Avoid Collection Headaches
An auditor explains why clients don't pay—even when they can.
Gerald G. Knapton

Weighing Your Benefits: Don't Get Stuck With a Bad HMO
Choose wisely—or suffer a host of ills. Here's how to assess an HMO.
Phillip M. Perry

How Much Does Your 401(k) Plan Really Cost?
A few minutes of due diligence can save you thousands of dollars.
Gregory Long

Marketing: How to Bring Marketing Strategy to the Art of Billing
Clients often greet a lawyer's bill with the same enthusiasm as they do a trip to the dentist. As if that's not bad enough, sometimes a carefully developed client relationship is unnecessarily and even permanently damaged by the way bills are prepared and submitted. This needn't be. If you apply marketing strategy to your billing process, you can actually improve your client relationships as well as your cash flow.
Robert W. Denney