Conversations in IP Law—Oliver Herzfeld of Beanstalk Talks about Brand Value and Outsourcing

Vol. 9 No. 2


Janet A. Marvel is a partner with Pattishall, McAuliffe, Newbury, Hilliard & Geraldson LLP.

Oliver Herzfeld is senior vice president and chief legal officer of Beanstalk, an Omnicom-owned agency and global brand extension consultancy. Beanstalk represents leading brands, celebrities, and media properties, manufacturers, and retailers, assisting them in identifying, exploiting, and managing licenses for the purpose of brand extension. Oliver oversees all aspects of Beanstalk’s legal department, including managing a team of lawyers responsible for drafting and negotiating all the license agreements on behalf of Beanstalk’s clients, updating legal templates to reflect the latest intellectual property laws and industry trends, managing the representation agreement process with new clients, and overseeing Beanstalk’s contract administration department.

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