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Trademarks in the Golden Age of Craft Beer
Vol. 8 No. 2
By
Michael D. Kanach is a senior counsel at Gordon & Rees, LLP in San Francisco. As a homebrewer, craft beer fan, and intellectual property attorney, he enjoys counseling craft brewers and others in the food and beverage industry in branding and trademark matters. You can follow him on twitter @mkanach for tweets on #craftbeer and #trademarks.
Daniel J. Christopherson is a trademark and beer attorney at Lehrman Beverage Law, where he helps new and established breweries with state and federal regulatory compliance and intellectual property concerns. He is an avid craft beer enthusiast and the author of DCBrewLaw.com.
In addition to coming up with a creative name that represents your brewery and beer, picking a beer brand that is both available for ownership as a trademark and permissible for use as a beer brand is not easy. This article will discuss a few of the particularities regarding federal trademark registration for the beer industry and will familiarize the reader with additional industry-specific issues that may not be readily apparent to or known by the typical trademark practitioner.
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