Audio and Video | On-Demand CLE
Best of the Forum - Survey Says: What Every Franchise Lawyer Should Know about Trademark and Unfair Competition Surveys
How an inventor or entrepreneur markets their product, service or invention in today's world is dependent on their audience. How to Market Your Invention, Product, or Journey, Fourth Edition is the definitive resource in today's dynamically changing marketing world.
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From radio to podcasting to social media to employing artificial intelligence, the way we market in launching an invention or product requires skills and strategies all inventors and entrepreneurs need to be up-to-date and knowledgeable about. In this book, authors in multiple fields share their experiences and best practices so you can maximize your marketing efforts and avoid pratfalls and pitfalls.
With new marketing outlets and technologies come legal, ethical, and practical considerations. How to Market Your Invention, Product, or Journey, Fourth Edition is here to guide you as you dovetail your marketing strategy with your intellectual property to ensure your inventions, products, and ideas have the greatest reach and impact possible!
ABA Book Publishing
9781639055944
94
5370271
6x9
3/10/2025 12:00:00 AM
Audio and Video | On-Demand CLE
Best of the Forum - Survey Says: What Every Franchise Lawyer Should Know about Trademark and Unfair Competition Surveys
Audio and Video | On-Demand CLE
Resolving Cross-Border IP Disputes: An Introduction to World Intellectual Property Organization's (WIPO) ADR Services
Audio and Video | On-Demand CLE
Enforcing IP Rights at the ITC under Section 337
Oct
13
Events | In-Person
2025 Artificial Intelligence and Robotics National Institute
ETHICS 60 min
Disruption and transformation are the new normal as businesses and lawyers expand their use of AI, particularly generative AI. A new Administration and accelerating technological developments mean it…
Aug
20
Events | Webinar
Deconstructing Upcycling: Navigating Trademark Law in a Cross-Border Marketplace
CLE 60 min
Join international legal and fashion industry experts as they explore when fashion upcycling crosses into trademark infringement and gain practical strategies to navigate legal risks in a global mark…
Jul
23
Events | Webinar
Surviving Google’s AI Overhaul: What Law Firms Must Know About SEO & Lead Generation
Discover how Google’s AI-generated search is reshaping legal marketing—and what your law firm must do to stay visible. Join our experts as they unpack SEO strategies aligned with new AI rules and rev…