Audio and Video | On-Demand CLE
Resolving Cross-Border IP Disputes: An Introduction to World Intellectual Property Organization's (WIPO) ADR Services [On-Demand]
How an inventor or entrepreneur markets their product, service or invention in today's world is dependent on their audience. How to Market Your Invention, Product, or Journey, Fourth Edition is the definitive resource in today's dynamically changing marketing world.
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From radio to podcasting to social media to employing artificial intelligence, the way we market in launching an invention or product requires skills and strategies all inventors and entrepreneurs need to be up-to-date and knowledgeable about. In this book, authors in multiple fields share their experiences and best practices so you can maximize your marketing efforts and avoid pratfalls and pitfalls.
With new marketing outlets and technologies come legal, ethical, and practical considerations. How to Market Your Invention, Product, or Journey, Fourth Edition is here to guide you as you dovetail your marketing strategy with your intellectual property to ensure your inventions, products, and ideas have the greatest reach and impact possible!
ABA Book Publishing
9781639055944
94
5370271
6x9
3/10/2025 12:00:00 AM
Audio and Video | On-Demand CLE
Resolving Cross-Border IP Disputes: An Introduction to World Intellectual Property Organization's (WIPO) ADR Services [On-Demand]
Audio and Video | On-Demand CLE
The Role of Consumer Surveys in IP Litigation [CC]
Audio and Video | On-Demand CLE
Intellectual Property Principles, Problems, and Puzzles: Everyday IP Issues in Business [CC]
May
20
Events | Webinar
Resolving Cross-Border IP Disputes: An Introduction to World Intellectual Property Organization's (WIPO) ADR Services
CLE 60 min
Designed for intellectual property attorneys, litigators, and arbitration practitioners, this program deepens knowledge of Alternative Dispute Resolution (ADR) mechanisms, including domain name dispu…
Apr
30
Events | In-Person
2025 ABA-IPL Section Annual Meeting (IPLSPRING)
ETHICS 60 min
The ABA-IPL Section Annual Meeting (IPLPSRING) is the premier intellectual property conference of the year. The meeting will feature more than 20 CLE sessions, networking events, wellness programs, b…
Apr
17
Events | Webinar
From Surviving to Thriving: Growing Your Law Practice with Purpose and Profitability
LPM 60 min
Discover the essential metrics that drive law firm success. This webinar explores key performance indicators (KPIs) across marketing, client intake, and financial management.