"Marc Halpert is clearly someone who has studied and understands what makes LinkedIn work properly. He also makes clear that he understands the special challenges related to the legal profession when it comes to marketing. His depth of knowledge is broad and his writing style makes the book easy to read. From using LinkedIn to build your personal brand, to taking full advantage of the awesome power of LinkedIn networking, from finding and using the right SEO keywords to how to produce content Halpert gives terrific tips, tools, strategies and techniques for making the most of what I call “The salesperson’s best friend” (LinkedIn).
Marc has a wonderful ability to make what seems to be complicated, simple. And the book is not only for lawyers. Anyone in a professional practice will find the small investment of time and money to buy this book to provide a substantial ROI.."