LinkedIn(R) Marketing Techniques for Law and Professional Practices, Second Edition

    By Marc W Halpert

    LinkedIn(R) Marketing Techniques for Law and Professional Practices, Second Edition

    LinkedIn(R) Marketing Techniques for Law and Professional Practices, Second Edition

    By Marc W Halpert

    LinkedIn™ Marketing Techniques will help you express why you do what you do, leading clients to understand that you are the professional they need.

    $00
    NON-MEMBERS
    $00
    MEMBERS
    *Additional discounts may apply at checkout

    Log In to view your rate

    Unlock the discounted member rate

    Join first as a member, and then purchase this product at special member pricing.

    Join Now

    Hundreds of millions of global businesspeople use LinkedIn® daily as a power tool to forge connections, nurture relationships, assess business colleagues, and select professionals to rely on. After 11 years coaching and training professional practitioners--attorneys, consultants, CPAs, insurance producers, financial planners, and multi- and entrepreneurs; in fact, anyone offering services--author Marc W. Halpert revised the earlier edition of this field reference guide, its principles now even more time-tested.

    Here’s what this book does differently than others on the market:

    • it does not tell you what to do and where to click, with bland directions that go stale due to a change in LinkedIn®; rather,
    • it offers long-term, practical, anecdotal marketing techniques that work: how and why to make all LinkedIn® sections work cohesively, based on the author’s consulting experience with professionals in all fields.

    In this second edition, he includes three guest chapters: staying aligned with ever-changing legal ethics guidelines, what attracts a recruiter to a professional practitioner's LinkedIn® profile, and how to use LinkedIn® as an integral part of any professional firm's marketing and branding strategy. In addition, the second edition answers the needs voiced by so many professionals, with brand-new resource material on emotional intelligence and the Japanese concept of Ikigai to enhance the LinkedIn® experience.

    The book you are holding can lead you to express why you do what you do and look "amazing-er" than competitors, showcasing your brand on LinkedIn®.

    An attorney emailed, "This book gave me all the tools I needed to perfect my profile and be ready to get clients. . . .Working alongside your book is actually fun."

    A consultant to entrepreneurs commented, "Finished in a day. Took copious notes. I have no doubt the tips and strategies in this book will enrich my online presence for years to come!"

    Product Details

    Authors

    Marc W Halpert

    Publishers

    ABA Book Publishing

    ISBN

    9781641058636

    Page Count

    252

    Product Code

    5150525

    Trim Size

    6x9

    Related On-Demand CLE

    Related Events