About the Author
This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.
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ABA Book Publishing
9781641057936
240
1620801
6x9
1/14/2021 12:00:00 AM
Publications | Book
Building a Better Law Practice: Become a Better Lawyer in Five Minutes a Day
Publications | Book
The Business Guide to Law: Creating and Operating a Successful Law Firm
Publications | Book
How to Start a Law Firm When You're Broke
Audio and Video | On-Demand CLE
ERISA Preemption & Dobbs v. Jackson Women's Health Organization [CC]
Audio and Video | On-Demand CLE
Returning to HQ: Data and Best Practices Addressing the Disproportionate Impact on Lawyers of Color, Women and Other Groups [CC]
Audio and Video | On-Demand CLE
Tips for Remote Hearings [CC]
Oct
10
Events | In-Person
Content Marketing for Women Rainmakers - Northern Kentucky
ABA Women Rainmakers and Northern Kentucky Bar Association Women Lawyers have developed a program for women attorneys and other women in the legal field to explore collaborative ways to market themse…
Oct
31
Events | In-Person
Content Marketing for Women Rainmakers - New York
ABA Women Rainmakers and New York Women���s Bar Association have developed a program for women attorneys and other women in the legal field to explore collaborative ways to market themselves and thei…
Oct
16
Events | Webinar
Lawyer Retirement Starter Series: Practical Issues in Planning for Law Firm Retirement-Common Problems and How to Avoid Them
This program is designed for attorneys who are considering retirement and may be grappling with the inherent uncertainties of such a substantial life transition.