Building a Law Practice One Article at a Time

    By David A Zetoony

    Building a Law Practice One Article at a Time

    Building a Law Practice One Article at a Time

    By David A Zetoony

    This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.

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    Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based Marketing Through Publications

    Product Details

    Authors

    David A Zetoony

    Sponsors

    ABA Book Publishing

    Publishers

    ABA Book Publishing

    ISBN

    9781641057936

    Product Code

    1620801

    Trim Size

    6x9

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