About the Author
This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.
Log In to view your rate
Unlock the discounted member rate
Join first as a member, and then purchase this product at special member pricing
ABA Book Publishing
9781641057936
240
1620801
6x9
1/14/2021 12:00:00 AM
Publications | Book
Building a Better Law Practice: Become a Better Lawyer in Five Minutes a Day
Publications | E-Book
The Business Guide to Law: Creating and Operating a Successful Law Firm
Publications | Book
How to Start a Law Firm When You're Broke
Audio and Video | On-Demand CLE
Still Excited to Practice? Moving Beyond Cynicism in Law Firm Culture (On Demand)
Audio and Video | On-Demand CLE
Strengthening and Elevating Legal Practice Through Connection [On Demand]
Audio and Video | On-Demand CLE
Tips for Ensuring an Ethically Compliant Lateral Move (On Demand)
May
14
Events | In-Person
2025 ABA Law Practice Spring Meeting
CLE 60 min
Join us for the 2025 Law Practice Spring Meeting at the stunning Royal Sonesta San Juan, nestled in the heart of San Juan, Puerto Rico. This year’s meeting promises to be an enriching experience, com…
May
09
Events | Webinar
Still Excited to Practice? Moving Beyond Cynicism in Law Firm Culture
Reignite your passion for the legal profession and combat cynicism, disillusionment, and burnout. This panel explores the emotional challenges lawyers face, the causes of cynicism in law firm setting…
May
07
Events | Webinar
When Life Throws a Curveball: Navigating a Medical Diagnosis While Practicing Law
WELLNESS 60 min
Discover practical strategies for navigating legal practice after a serious medical diagnosis. This panel explores ethical obligations, practice management, and resilience through real-life experienc…