About the Author
Building a Law Practice One Article at a Time
By David A Zetoony
Building a Law Practice One Article at a Time
By David A Zetoony
This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.
Unlock the discounted member rate
Join now as a member and you can immediately access special member pricing on this product and thousands of others
Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based Marketing Through Publications
Product Details
Authors
Sponsors
ABA Book Publishing
Publishers
ABA Book Publishing
ISBN
9781641057936
Page Count
240
Product Code
1620801
Trim Size
6x9
Publication Date
1/14/2021 12:00:00 AM
Resources
You might also like
Publications | Book
Building a Better Law Practice: Become a Better Lawyer in Five Minutes a Day
Publications | Book
The Business Guide to Law: Creating and Operating a Successful Law Firm
Publications | Book
How to Start a Law Firm When You're Broke
Related On-Demand CLE
Audio and Video | On-Demand CLE
How Law Firms Can Successfully Navigate the Rapidly Evolving Legal Landscape (On-Demand CLE)
Audio and Video | On-Demand CLE
Oops: What To Do When an Attorney or Expert Screws Up (On-Demand CLE)
Audio and Video | On-Demand CLE
Everything You Wanted to Know About Outsourcing but Were Afraid to Ask (On-Demand CLE)
Related Events
Feb
10
Events | Webinar
Law Firms and the Scourge of Ransomware: How to Prevent, Detect, Respond and Recover[CC]
CLE 60 min
BitDefender's Mid-Year Threat Landscape Report 2020 showed that ransomware attacks were seven times more prevalent in the first half of 2020 compared to the first half of 2019.
Feb
02
Events | Webinar
Best of ABA TECHSHOW: Shark Bite-Phishing, Privacy, IoT[CC]
CLE 60 min
Now more than ever, attorneys must be vigilant when it comes to keeping systems and data secure. Join us for another Best of ABA TECHSHOW as we dive into cybersecurity and data privacy within your fi…
Mar
08
Events | Webinar
ABA TECHSHOW 2021
CLE 60 min
Technology is becoming fully integrated in the practice of law. Our legal work is now more dependent on the use of technology, in and out of the office. It helps us to practice more efficiently, serv…