Building a Law Practice One Article at a Time

      By David A Zetoony

      Building a Law Practice One Article at a Time

      Building a Law Practice One Article at a Time

      By David A Zetoony

      This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.

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      Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based Marketing Through Publications

      Product Details

      Authors

      David A Zetoony

      Sponsors

      ABA Book Publishing

      Publishers

      ABA Book Publishing

      ISBN

      9781641057936

      Product Code

      1620801

      Trim Size

      6x9

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