About the Author
This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.
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ABA Book Publishing
9781641057936
240
1620801
6x9
1/14/2021 12:00:00 AM
Publications | E-Book
The Business Guide to Law: Creating and Operating a Successful Law Firm
Publications | Book
How to Start a Law Firm When You're Broke
Publications | Book
Building a Better Law Practice: Become a Better Lawyer in Five Minutes a Day
Audio and Video | On-Demand CLE
How Lawyers Can and Should Combat Bias and Microaggressions in their Daily Practice [CC]
Audio and Video | On-Demand CLE
Longevity and Your Brain: How to Achieve Well-Being into Later Life [CC]
Audio and Video | On-Demand CLE
Resilience in the Face of Disasters [CC]
Apr
02
Events | In-Person
ABA TECHSHOW 2025
CLE 60 min
TECHSHOW is back, live, and in-person at the Hyatt Regency McCormick Place, where lawyers, legal pros, and technology all come together. Over three days, attendees will learn about the most useful an…
Dec
12
Events | Webinar
Copilot, Microsoft Ai: How It Will Improve Your Practice [CC]
TECH 60 min
Join a Microsoft expert to explore how lawyers can safely integrate AI into their practice. This webinar covers AI do's and don'ts, time-saving strategies, and efficient document preparation, legal r…
Dec
04
Events | Webinar
Developing an Inclusive Legal Internship Program for Your Law Office [CC]
BIAS 60 min
Learn how to build a diverse and inclusive legal internship program in this webinar. Experienced coordinators will guide you through best practices for recruiting, hiring, and supporting interns.