About the Author
This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.
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ABA Book Publishing
9781641057936
240
1620801
6x9
1/14/2021 12:00:00 AM
Publications | E-Book
The Business Guide to Law: Creating and Operating a Successful Law Firm
Publications | Book
Building a Better Law Practice: Become a Better Lawyer in Five Minutes a Day
Publications | Book
How to Start a Law Firm When You're Broke
Audio and Video | On-Demand CLE
The ADA, Technology, Website Accessibility, and Your Law Practice: What Does Compliance Look Like Now?
Audio and Video | On-Demand CLE
Advertising Regulations in the Age of Social Media Influencers, Dark Patterns and Consumer Reviews
Audio and Video | On-Demand CLE
Best of TECHSHOW: Ethics of Legal Technology 2025
Mar
25
Events | In-Person
ABA TECHSHOW 2026
CLE 60 min
TECHSHOW is back, live, and in-person at the Hyatt Regency McCormick Place, where lawyers, legal pros, and technology all come together. Over three days, attendees will learn about the most useful an…
Oct
08
Events | In-Person
2025 ABA Law Practice Fall Meeting
CLE 60 min
Join us for the 2025 Law Practice Fall Meeting at the elegant Wyndham in Philadelphia, located in the heart of this historic city. This year’s meeting promises to be an enriching experience, combinin…
Aug
21
Events | Webinar
Editing for Excellence: Practical Steps to Refine Your Legal Writing
TECH 60 min
Learn how to streamline legal writing with effective editing workflows, time-management strategies, and self-editing techniques. This program also explores tech tools to catch errors and enhance coll…