About the Author
Building a Law Practice One Article at a Time
By David A Zetoony
Building a Law Practice One Article at a Time
By David A Zetoony
This book covers the principles and context of expertise-driven marketing. It talks about and dispels myths about article writing, discusses the core principles that drive expertise-driven marketing, and identifies similarities between relationship-driven marketing and expertise-driven marketing. It also contains 8 fundamental rules of effective article writing and how to put them into practice.
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Building a Law Practice One Article at a Time: How to Master Thought Leadership and Expertise-Based Marketing Through Publications
Product Details
Authors
Sponsors
Publishers
ABA Book Publishing
ISBN
9781641057936
Page Count
240
Product Code
1620801
Trim Size
6x9
Publication Date
1/14/2021 12:00:00 AM
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