Own the Map: Marketing Your Law Firm's Address Online

    By Conrad P Saam

    Own the Map: Marketing Your Law Firm's Address Online

    Own the Map: Marketing Your Law Firm's Address Online

    By Conrad P Saam

    With the proliferation of smart phones, people are searching for "pizza restaurants near me," "ATMs near me," and, yes, even "divorce lawyer near me." It's time for attorneys and law firm marketers to understand that office location in relation to prospective clients is a marketing asset - or a liability - that must be leveraged to maximize effectiveness across all marketing efforts.

    Own the Map: Marketing Your Law Firm's Address Online

    By Conrad P Saam

    Own the Map: Marketing Your Law Firm's Address Online

    Own the Map: Marketing Your Law Firm's Address Online

    By Conrad P Saam

    With the proliferation of smart phones, people are searching for "pizza restaurants near me," "ATMs near me," and, yes, even "divorce lawyer near me." It's time for attorneys and law firm marketers to understand that office location in relation to prospective clients is a marketing asset - or a liability - that must be leveraged to maximize effectiveness across all marketing efforts.

    $69
    NON-MEMBERS
    $52
    MEMBERS
    $69
    NON-MEMBERS
    $52
    MEMBERS
    *Additional discounts may apply at checkout

    Log In to view your rate

    Nearly half the people who seek legal counsel choose a lawyer based primarily on where that attorney happens to be physically located. If done well, marketing campaigns - including search engine optimization, pay-per-click, remarketing, email, and social media - employ a precise local facet. Precision location targeting through these various channels transforms advertising costs into marketing investments. This book takes a detailed trip into the mind of the prospective legal customer. And in legal, that customer is almost always local. Own the Map highlights actionable marketing tactics that successful law firms employ to capitalize on the consumer preference for the convenience of location.

    Product Details

    Authors

    Conrad P Saam

    Publishers

    ABA Book Publishing

    ISBN

    9781641056083

    Page Count

    158

    Product Code

    5110833

    Trim Size

    6 x 9 Paperback

    Publication Date

    2/28/2020 12:00:00 AM

    Authors

    Conrad P Saam

    Publishers

    ABA Book Publishing

    ISBN

    9781641056090

    Page Count

    158

    Product Code

    5110833EBK

    Trim Size

    6 x 9

    Publication Date

    2/28/2020 12:00:00 AM

    Related On-Demand CLE

    Related Events