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Own the Map: Marketing Your Law Firm's Address Online
By Conrad P Saam
Own the Map: Marketing Your Law Firm's Address Online
By Conrad P Saam
With the proliferation of smart phones, people are searching for "pizza restaurants near me," "ATMs near me," and, yes, even "divorce lawyer near me." It's time for attorneys and law firm marketers to understand that office location in relation to prospective clients is a marketing asset - or a liability - that must be leveraged to maximize effectiveness across all marketing efforts.
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Nearly half the people who seek legal counsel choose a lawyer based primarily on where that attorney happens to be physically located. If done well, marketing campaigns - including search engine optimization, pay-per-click, remarketing, email, and social media - employ a precise local facet. Precision location targeting through these various channels transforms advertising costs into marketing investments. This book takes a detailed trip into the mind of the prospective legal customer. And in legal, that customer is almost always local. Own the Map highlights actionable marketing tactics that successful law firms employ to capitalize on the consumer preference for the convenience of location.
Product Details
Authors
Sponsors
Publishers
ABA Book Publishing
ISBN
9781641056083
Page Count
158
Product Code
5110833
Trim Size
6 x 9, Paperback
Publication Date
2/28/2020 12:00:00 AM
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