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      Own the Map: Marketing Your Law Firm's Address Online

      By Conrad P Saam

      Own the Map: Marketing Your Law Firm's Address Online

      Own the Map: Marketing Your Law Firm's Address Online

      By Conrad P Saam

      With the proliferation of smart phones, people are searching for "pizza restaurants near me," "ATMs near me," and, yes, even "divorce lawyer near me." It's time for attorneys and law firm marketers to understand that office location in relation to prospective clients is a marketing asset - or a liability - that must be leveraged to maximize effectiveness across all marketing efforts.

      Own the Map: Marketing Your Law Firm's Address Online

      By Conrad P Saam

      Own the Map: Marketing Your Law Firm's Address Online

      Own the Map: Marketing Your Law Firm's Address Online

      By Conrad P Saam

      With the proliferation of smart phones, people are searching for "pizza restaurants near me," "ATMs near me," and, yes, even "divorce lawyer near me." It's time for attorneys and law firm marketers to understand that office location in relation to prospective clients is a marketing asset - or a liability - that must be leveraged to maximize effectiveness across all marketing efforts.

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      Nearly half the people who seek legal counsel choose a lawyer based primarily on where that attorney happens to be physically located. If done well, marketing campaigns - including search engine optimization, pay-per-click, remarketing, email, and social media - employ a precise local facet. Precision location targeting through these various channels transforms advertising costs into marketing investments. This book takes a detailed trip into the mind of the prospective legal customer. And in legal, that customer is almost always local. Own the Map highlights actionable marketing tactics that successful law firms employ to capitalize on the consumer preference for the convenience of location.

      Product Details

      Authors

      Conrad P Saam

      Sponsors

      Law Practice Division

      Publishers

      ABA Book Publishing

      ISBN

      9781641056083

      Page Count

      144

      Product Code

      5110833

      Trim Size

      6 x 9 Paperback

      Publication Date

      2/28/2020 12:00:00 AM

      Authors

      Conrad P Saam

      Sponsors

      Law Practice Division

      Publishers

      ABA Book Publishing

      ISBN

      9781641056090

      Page Count

      144

      Product Code

      5110833EBK

      Trim Size

      ePub, Kindle (mobi)

      Publication Date

      2/28/2020 12:00:00 AM

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