Audio and Video | On-Demand CLE
Landslide: Practical Guidance for Managing Open Source Software Legal Risks [CC]
With the proliferation of smart phones, people are searching for "pizza restaurants near me," "ATMs near me," and, yes, even "divorce lawyer near me." It's time for attorneys and law firm marketers to understand that office location in relation to prospective clients is a marketing asset - or a liability - that must be leveraged to maximize effectiveness across all marketing efforts.
Log In to view your rate
Unlock the discounted member rate
Join first as a member, and then purchase this product at special member pricing.
Nearly half the people who seek legal counsel choose a lawyer based primarily on where that attorney happens to be physically located. If done well, marketing campaigns - including search engine optimization, pay-per-click, remarketing, email, and social media - employ a precise local facet. Precision location targeting through these various channels transforms advertising costs into marketing investments. This book takes a detailed trip into the mind of the prospective legal customer. And in legal, that customer is almost always local. Own the Map highlights actionable marketing tactics that successful law firms employ to capitalize on the consumer preference for the convenience of location.
ABA Book Publishing
9781641056083
158
5110833
6 x 9 Paperback
2/28/2020 12:00:00 AM
Audio and Video | On-Demand CLE
Landslide: Practical Guidance for Managing Open Source Software Legal Risks [CC]
Audio and Video | On-Demand CLE
Military Legal Assistance: Immigration Issues [CC]
Audio and Video | On-Demand CLE
More Data, Please: Privacy Challenges of Artificial Intelligence in Health Care [CC]
Apr
14
Events | Webinar
Law Marketing Ethics Issues in 2021- Going beyond 7.1’s “Deceptive and Misleading” [CC]
ETHICS 60 min
This ethics program will examine current areas of state bar regulation, disputed litigation and varied state by state approaches to the Rules of Professional Conduct as it relates to lawyer marketing…
May
20
Events | Webinar
Assessing and Litigating Claims of Automation-induced Errors [CC]
CLE 90 min
Join our expert panelist as they discuss a framework for evaluating whether motor vehicle accidents involving vehicles with ADAS (Advanced Driver Assistance System) technologies were caused by the AD…
Feb
03
Events | Webinar
Virtual Cyberspace Law Institute and Winter Working Meeting 2021 [CC]
CLE 300 min
Join us of the Virtual Cyberspace Law Institute and Winter Working Meeting 2021!