Companies that create and nurture an information culture can better predict their customers' needs, exploit markets, and conjure up new business possibilities. Similarly, companies that have their information act together are better able to protect their legal interest, comply with myriad privacy regulations, and mitigate the pain and inconvenience of discovery in the context of a lawsuit. What matters now is that information - which, for most companies, is the lifeblood that pulses through their corporate veins - allows an organization to exploit business opportunities while being mindful to mitigate risk.

To help guide you through the information universe, this easy-to-use primer, written by industry leaders, is a comprehensive guide arranged as twenty distinct Rules that provide an overarching understanding of "everything information" impacting your company, whether or not you know it. Each Rule includes an Executive Takeaway, Background Information, and Business and Legal Implications. Each Rule is self-contained, and you can refer to one Rule as a primer for a select topic or read the book from cover to cover to get the information you need.

For those who run or advise companies, this tool covers business and legal implications of Big Data, records retention, information security, Internet of Things (IoT), and more. The practical guide will help executives and lawyers manage what has become a board-level risk for many organizations.