Table of Contents
This book is your essential guide to understanding how public relations during lawsuits should be handled with the same seriousness and care as any other aspect of the case.
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Whether you're a lawyer at an outside law firm, corporate counsel, a publicist, a business executive or a senior communications professional, you need a system for managing communications during litigation, to ensure that you "win" this critical battle.
Waiting until a case "blows up" is probably the worst time to begin communications planning during litigation, although in reality that is when the first call or e-mail usually comes. Yet smart lawyers, clients, and their advisors now realize that litigation communications (or litigation public relations, as it’s also known) is, at its core, a litigation management function - as important to the case as any other element of modern litigation practice: legal research, expert opinion, investigations, document management, jury consulting, you name it. In this era of instantaneous communications, if you are not planning for effective communications in legal matters before a case is filed (or worse, "blows up"), the damage can be quick and irreversible. Manage the crisis, or it will end up managing you.
ABA Book Publishing
ABA Book Publishing
9781641054713
388
1620782
6 x 9 Paperback
8/7/2019 12:00:00 AM
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