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      Demonstratives: Definitive Treatise on Visual Persuasion

      By Daniel Bender, Pierre E Kressmann, and Robert Jason Fowler

      Demonstratives: Definitive Treatise on Visual Persuasion

      Demonstratives: Definitive Treatise on Visual Persuasion

      By Daniel Bender, Pierre E Kressmann, and Robert Jason Fowler

      Written by experienced litigators, trial consultants, and graphic designers, Demonstratives: Definitive Treatise on Visual Persuasion guides lawyers and consultants through the process of creating and using persuasive visuals, and includes over 300 color images as examples. Every litigator needs this book.

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      This book is an in-depth reference guide to the theory and practice of creating persuasive and effective demonstratives. The book dives deeply into the strategy of demonstratives. It explores issues such as when to use demonstratives, and perhaps more importantly, when not to use demonstratives, what stages of litigation could benefit from demonstratives, different uses for still and animated graphics, etc.

      Within these pages you will find a common reference point for the verbal and visual language of demonstratives. Creating a definitive set of terms with accompanying illustrative images not only makes communication clearer and more efficient, but also sparks ideas for different
      approaches and looks for demonstratives.

      Material includes:

      • An explanation of demonstratives
      • The thought behind images
      • Using demonstratives during various phases of litigation
      • Designing demonstratives, including colors, formatting, and specific ways to illustrate your information
      • Index of sample designs

      Product Details

      Authors

      Daniel Bender, Pierre E Kressmann, Robert Jason Fowler

      Sponsors

      Section of Litigation

      Publishers

      ABA Publishing

      ISBN

      9781634259514

      Page Count

      246

      Product Code

      5310458

      Trim Size

      6x9 Paperback

      Publication Date

      11/3/2017 12:00:00 AM

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