Table of Contents
Demonstratives: Definitive Treatise on Visual Persuasion
By Robert Jason Fowler, Daniel Bender, and Pierre E Kressmann
Demonstratives: Definitive Treatise on Visual Persuasion
By Robert Jason Fowler, Daniel Bender, and Pierre E Kressmann
Written by experienced litigators, trial consultants, and graphic designers, Demonstratives: Definitive Treatise on Visual Persuasion guides lawyers and consultants through the process of creating and using persuasive visuals, and includes over 300 color images as examples. Every litigator needs this book.
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This book is an in-depth reference guide to the theory and practice of creating persuasive and effective demonstratives. The book dives deeply into the strategy of demonstratives. It explores issues such as when to use demonstratives, and perhaps more importantly, when not to use demonstratives, what stages of litigation could benefit from demonstratives, different uses for still and animated graphics, etc.
Within these pages you will find a common reference point for the verbal and visual language of demonstratives. Creating a definitive set of terms with accompanying illustrative images not only makes communication clearer and more efficient, but also sparks ideas for different
approaches and looks for demonstratives.
Material includes:
- An explanation of demonstratives
- The thought behind images
- Using demonstratives during various phases of litigation
- Designing demonstratives, including colors, formatting, and specific ways to illustrate your information
- Index of sample designs
Product Details
Sponsors
Publishers
ABA Publishing
ISBN
9781634259514
Page Count
246
Product Code
5310458
Trim Size
6x9 Paperback
Publication Date
11/3/2017 12:00:00 AM
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