Chief Crisis Officer: Structure and Leadership for Effective Communications Response

    By James F Haggerty

    Chief Crisis Officer: Structure and Leadership for Effective Communications Response

    Chief Crisis Officer: Structure and Leadership for Effective Communications Response

    By James F Haggerty

    In this new web and social media-dominated era, a fumbled, ineffective public response can mean the difference between a crisis you manage and one that manages you. In ways not imaginable previously, a public-facing crisis can have devastating and long-lasting consequences for an organization’s goals, success, and even its existence.

     

    Chief Crisis Officer: Structure and Leadership for Effective Communications Response

    By James F Haggerty

    Chief Crisis Officer: Structure and Leadership for Effective Communications Response

    Chief Crisis Officer: Structure and Leadership for Effective Communications Response

    By James F Haggerty

    In this new web and social media-dominated era, a fumbled, ineffective public response can mean the difference between a crisis you manage and one that manages you. In ways not imaginable previously, a public-facing crisis can have devastating and long-lasting consequences for an organization’s goals, success, and even its existence.
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    In the modern, media-saturated business and social environment, “crisis response” is most often dominated by communications concerns, i.e., ensuring the public, media, employees, and other stakeholders know (1) what has happened; (2) what may happen next; and (3) what you are doing about it.

    And the stakes have never been higher.

    In a web and social media-dominated era, a fumbled, ineffective public response can mean the difference between a crisis that can be effectively managed and one that manages you. In ways not imaginable previously, a public-facing crisis can have devastating and long-lasting consequences for an organization’s goals, success, and even its very existence.

    Chief Crisis Officer is built on the premise that every company and organization must identify a leader and a structure for effective and efficient crisis communications response. Using real-life examples, analysis, and tactical guidance, this book will break down crisis events into their component parts and provide both a strategic approach and proper tools to enable a Chief Crisis Officer to assemble his or her team and respond when an inevitable crisis occurs.

    Product Details

    Publisher

    ABA Book Publishing

    Author

    James F Haggerty

    ISBN

    9781634251754

    Page Count

    248

    Product Code

    1620741

    Publisher

    ABA Book Publishing

    Author

    James F Haggerty

    ISBN

    9781634251778

    Page Count

    248

    Product Code

    1620741EBK

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