Preface
Preface
Chief Crisis Officer: Structure and Leadership for Effective Communications Response
By James F Haggerty
Chief Crisis Officer: Structure and Leadership for Effective Communications Response
By James F Haggerty
In this new web and social media-dominated era, a fumbled, ineffective public response can mean the difference between a crisis you manage and one that manages you. In ways not imaginable previously, a public-facing crisis can have devastating and long-lasting consequences for an organization’s goals, success, and even its existence.
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In the modern, media-saturated business and social environment, "crisis respons" is most often dominated by communications concerns, i.e., ensuring the public, media, employees, and other stakeholders know (1) what has happened; (2) what may happen next; and (3) what you are doing about it.
And the stakes have never been higher.
In a web and social media-dominated era, a fumbled, ineffective public response can mean the difference between a crisis that can be effectively managed and one that manages you. In ways not imaginable previously, a public-facing crisis can have devastating and long-lasting consequences for an organization’s goals, success, and even its very existence.
Chief Crisis Officer is built on the premise that every company and organization must identify a leader and a structure for effective and efficient crisis communications response. Using real-life examples, analysis, and tactical guidance, this book will break down crisis events into their component parts and provide both a strategic approach and proper tools to enable a Chief Crisis Officer to assemble his or her team and respond when an inevitable crisis occurs.
Product Details
Authors
Publishers
ABA Book Publishing
ISBN
9781634251778
Page Count
248
Product Code
1620741EBK
Publication Date
4/26/2017 12:00:00 AM
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