Table of Contents
The Lawyer's Guide to Marketing on the Internet, Fourth Edition
The Lawyer's Guide to Marketing on the Internet, Fourth Edition
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Transform your website, e-mail, social media, and overall online marketing strategy! Get closer to your target prospects and clients in ways that are proven and meaningful to buyers of legal services. Choose a mix of tools that will measurably move the needle using the advice in The Lawyer’s Guide to Marketing on the Internet, Fourth Edition. Look inside to learn about:
- Internet marketing strategies and how to build your own plan
- Content marketing that targets and speaks to your desired audiences
- Today’s websites—from “must do…” to “definitely don’t…”
- The Ten Foundational Best Practices for law firm websites
- The latest survey of the AmLaw 100 websites
- Today’s technologies and platforms
- Website timelines, budgets, hosting, and contracts
- Announcing, growing, and promoting your website
- Mobile sites—so critical today!
- Social media ins and outs
- E-mail marketing
- Multimedia content including videos, podcasts, and webinars
- Search engine optimization (SEO)
- Website vendors and other consultants
- Analytics and measuring your ROI
- The ethics of client development using technology and the Internet
Product Details
ISBN
9781634257374
Page Count
248
Product Code
5110809
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