Franchising continues to be a global phenomenon as U.S. companies continue to expand their brands outside of the United States. This is a comprehensive and essential roadmap through the process of expanding your franchise globally, helping practitioners plan and prepare for global expansion. Guiding you through the critical aspects of effectively and efficiently expanding a franchise beyond the United States, it will help you minimize the risks and maximize the rewards as companies participate in the complex and often difficult process of global expansion.  

The authors provide valuable guidance from the initial choice and effective use of local counsel and the business decision to "go international", through legal considerations, including specific franchise, intellectual property, and other local laws with potential impact on franchise expansion, as well as U.S. tax implications and dispute resolution issues. Fundamentals of International Franchising provides guidance on:

• How to select and work with the right local counsel in each country
• What the pros and cons are when considering international expansion
• The special clauses and contractual language you should use
• How to protect your trademarks and other intellectual property rights
• Tax issues that must be addressed by corporations engaged in cross-border   franchising activities in order to receive favorable tax treatment
• Compliance with global competition and data privacy laws
• Inbound transactions when non-U.S. franchise programs come to the United States