Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

      By Jacob Jacoby

      Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

      Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

      By Jacob Jacoby

      Expansive and cohesive, this book examines the range of scientific issues involved in survey research, design, implementation, and analysis. It will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings.
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      Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. It will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. This first volume, written by a prominent social scientist, discusses the various scientific issues involved. Volume I begins with a discussion of critical pre-survey considerations, from the legal issues that can be examined via survey research to the reasons for and uses of survey research. The majority of this volume is authored by Jack Jacoby, a prominent social scientist who commands substantial expertise with all aspects in the construction, analysis, and application of trademark surveys in litigation. Case law commentary is woven into the discussion in each chapter. Topics in Volume I include:
      • The elements of designing, conducting, and reporting surveys
      • Understanding pertinent aspects of the marketplace
      • Overview of the scientific research process
      • Defining the proper universe
      • Sampling issues
      • Test settings and stimuli
      • Questionnaire construction
      • Implementing the survey and gathering data
      • Numerous issues in aggregating, evaluating, and reporting survey findings
      A second volume, written by practicing IP attorneys, will examine the legal issues involved in presenting, defending, and opposing surveys, as well as focusing on the case law. Expected publication: early 2019

      Product Details

      Authors

      Jacob Jacoby

      Sponsors

      Section of Intellectual Property Law

      Publishers

      ABA Book Publishing

      ISBN

      9781627222655

      Page Count

      1064

      Product Code

      5370207

      Trim Size

      7 x 1, Hardcover

      Publication Date

      8/21/2013 12:00:00 AM

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