Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

    By Jacob Jacoby

    Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

    Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

    By Jacob Jacoby

    Expansive and cohesive, this book examines the range of scientific issues involved in survey research, design, implementation, and analysis. It will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings.
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    Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. It will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. This first volume, written by a prominent social scientist, discusses the various scientific issues involved. Volume I begins with a discussion of critical pre-survey considerations, from the legal issues that can be examined via survey research to the reasons for and uses of survey research. The majority of this volume is authored by Jack Jacoby, a prominent social scientist who commands substantial expertise with all aspects in the construction, analysis, and application of trademark surveys in litigation. Case law commentary is woven into the discussion in each chapter. Topics in Volume I include:
    • The elements of designing, conducting, and reporting surveys
    • Understanding pertinent aspects of the marketplace
    • Overview of the scientific research process
    • Defining the proper universe
    • Sampling issues
    • Test settings and stimuli
    • Questionnaire construction
    • Implementing the survey and gathering data
    • Numerous issues in aggregating, evaluating, and reporting survey findings
    A second volume, written by practicing IP attorneys, will examine the legal issues involved in presenting, defending, and opposing surveys, as well as focusing on the case law. Expected publication: early 2019

    Product Details

    Authors

    Jacob Jacoby

    Sponsors

    Section of Intellectual Property Law

    Publishers

    ABA Book Publishing

    ISBN

    9781627222655

    Page Count

    1064

    Product Code

    5370207

    Trim Size

    7 x 1, Hardcover

    Publication Date

    8/21/2013 12:00:00 AM

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