The unique and changing facets of intellectual property law coupled with the complexities of most patent cases create a different set of challenges for litigators in this area. Patently Persuasive is a "how to" strategy guide for persuasion in patent cases, underpinned by considerable jury research, survey data, and the human stories illuminating both.

Drawing upon their research with hundreds of actual and mock jurors over the past 18 years and upon their own strategy consultation on numerous patent cases, Karen Lisko and Kevin Boully discuss important realities of patent juries that demand consideration when trying cases before these fact finders. As a patent trial attorney, your objective is to provide jurors with the guidance they need to do their job: clear comprehensive of the tie-breaker issues through simple and effective advocacy. Patently Persuasive gives you concrete pointers and practice-proven advice on more effective strategies for persuading the jury and other fact-finders. Topics include:

• Unique aspects of patent juries
• Judicial persuasion
• Jury selection
• Patent infringement and the jury
• Patent invalidity strategies
• Dealing with damages

Appendices include an example fact pattern and a sample juror questionnaire with supplemental questionnaire sections for both a patentee plaintiff and accused infringer.