Marketing Your Invention, Third Edition

    Marketing Your Invention, Third Edition

    Marketing Your Invention, Third Edition

    Ideal for the independent inventor or small corporate entrepreneur, this monograph offers practical guidelines for getting an invention into the marketplace, emphasizing the role patent plays in promoting, licensing, and selling an invention.

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    A perfect resource to give clients, this monograph provides the inventor or small corporate entrepreneur with practical guidelines for marketing an invention. It presents general information in an effort to help move an invention into the marketplace. Emphasis is placed upon understanding the role patents play in promoting, licensing, and selling an invention. Among the topics covered include:

    • Evaluating the potential of new technology
    • Drafting a business plan
    • Going into business for yourself
    • Manufacturing and distrubuting alternatives
    • Marketing representatives

    Product Details

    Sponsors

    Section of Intellectual Property Law

    Publishers

    ABA Book Publishing

    ISBN

    9781604423655

    Page Count

    37

    Product Code

    5370165

    Trim Size

    6x9 Paperback

    Publication Date

    2/18/2009 12:00:00 AM

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