International Trademarks and Copyrights: Enforcement and Management

    By John T Masterson Jr

    International Trademarks and Copyrights: Enforcement and Management

    International Trademarks and Copyrights: Enforcement and Management

    By John T Masterson Jr

    This volume provides practical advice to nonspecialist lawyers about successfully enforcing and managing trademarks and copyrights internationally. Both import-and export-related enforcement issues are addressed. Each chapter author has extensive experience in international intellectual property issues, gained in a variety of industry settings.
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    This book addresses a subject that has grown rapidly in importance for both international and general corporate lawyers in recent years. Trademarks and copyrights are valuable assets - indeed, often the "crown jewels" - for a wide range of companies, from high-technology firms to manufacturers of consumer goods to franchisors. Trademarks and copyrights also are key aspects of successful exporting, international franchising, and foreign direct investment activities. This volume provides practical advice to nonspecialist lawyers about successfully enforcing and managing trademarks and copyrights internationally. Both import-and export-related enforcement issues are addressed. Each chapter author has extensive experience in international intellectual property issues, gained in a variety of industry settings. International Trademarks and Copyrights - Enforcement and Management is the third title in the International Practitioner's Deskbook Series, which is comprised of practical guides to subject matters frequently encountered by international practitioners.

    Product Details

    Sponsors

    Section of International Law

    Publishers

    ABA Book Publishing

    ISBN

    9781590313596

    UPC Code

    9781590313596

    Page Count

    239

    Product Code

    5210136

    Trim Size

    7 x 10

    Publication Date

    1/1/2004 12:00:00 AM

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