Personal Branding In One Hour for Lawyers

    By Katayoun M Goshtasbi

    Personal Branding In One Hour for Lawyers

    Personal Branding In One Hour for Lawyers

    By Katayoun M Goshtasbi

    In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process.
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    With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition. In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process. In just one hour, you will learn to:

    • discover your personal brandand why it matters to colleagues and clients;
    • use your personal brand as a marketing tool;
    • stand out from the crowdimprove your visual brand by making simple, yet impactful, changes to your attire and personal appearance;
    • create effective marketing materials for your brand;
    • network successfully to implement your personal brand;
    • communicate your brand effectively; and
    • much more!

    Product Details

    Sponsor Groups

    Law Practice Division

    Publisher

    ABA Book Publishing

    Author

    Katayoun M Goshtasbi

    ISBN

    9781627221597

    Page Count

    97

    Product Code

    5110765

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