The 12 Secrets of Persuasive Argument

    By JoAnne A Epps et al.

    The 12 Secrets of Persuasive Argument

    The 12 Secrets of Persuasive Argument

    By JoAnne A Epps et al.

    Make the most persuasive argument possible and maximize success before a judge or jury, in mediation or arbitration, and anywhere else. These 12 secrets can be the key to successful argument.
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    Argument is the fundamental tool of the lawyer's craft, and this practical book describes the twelve material factors that influence the persuasive effect of any argument. These twelve secrets, based on ideas from some of the world's great thinkers and advocates, will show you how to make the most persuasive argument possible and maximize your success before a judge or jury, in mediation or arbitration, and anywhere else. These secrets of persuasion come from Aristotle's Rhetoric; others were revealed in the classical writings of Quintilian, Cicero, and Demosthenes. Some come from the work of contemporary scholars in communications and social psychology, some derive from the world's most renowned lawyers, and others are distilled from the authors' own collective experience of more than 100 years as trial lawyers and teachers of trial advocacy. These secrets, both classical and new, can be your key to successful argument.

    Secret 1: Focus on Your Goal

    Secret 2: Tailor Your Argument to the Decision-Maker

    Secret 3: Cultivate Ethos

    Secret 4: Base Your Argument on Reasons

    Secret 5: Build with Evidence, Law, and Policy

    Secret 6: Appeal to Emotion

    Secret 7: Use the Best Medium for the Message

    Secret 8: Strategically Arrange Your Arguments

    Secret 9: Argue with Style

    Secret 10: Use Delivery to Enhance Communication

    Secret 11: Engage Your Listener

    Secret 12: Immunize and Refute Opposing Points

     

    Product Details

    Publisher

    ABA Book Publishing

    Author

    JoAnne A Epps , Paul Mark Sandler , Ronald J Waicukauski

    ISBN

    9781604425949

    Page Count

    248

    Product Code

    1620408

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