Table of Contents
How to Capture and Keep Clients: Marketing Strategies for Lawyers, Second Edition
By Jennifer J Rose
How to Capture and Keep Clients: Marketing Strategies for Lawyers, Second Edition
By Jennifer J Rose
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In this second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.
Through this wealth of savvy advice, the reader will learn how to:
- Ask for business
- Attract and keep clients
- Network
- Partner with other lawyers
- Market a specialty or boutique practice
- Market in a small town
- Use technology in client development
- Create a service-centered firm
- Make marketing part of your daily practice
- Avoid ethical marketing mistakes
The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.
Product Details
Sponsor Groups
Solo, Small Firm and General Practice Division
Publisher
ABA Book Publishing
Author
Jennifer J Rose
ISBN
9781634252140
Page Count
267
Product Code
5150482
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