Table of Contents
How to Capture and Keep Clients: Marketing Strategies for Lawyers, Second Edition
By jennifer j rose
How to Capture and Keep Clients: Marketing Strategies for Lawyers, Second Edition
By jennifer j rose
$00
NON-MEMBERS
$00
MEMBERS
$00
NON-MEMBERS
$00
MEMBERS
*Additional discounts may apply at checkout
Log In to view your rate
Unlock the discounted member rate
Join first as a member, and then purchase this product at special member pricing.
In this second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.
Through this wealth of savvy advice, the reader will learn how to:
- Ask for business
- Attract and keep clients
- Network
- Partner with other lawyers
- Market a specialty or boutique practice
- Market in a small town
- Use technology in client development
- Create a service-centered firm
- Make marketing part of your daily practice
- Avoid ethical marketing mistakes
The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.
Product Details
Authors
Publishers
ABA Book Publishing
ISBN
9781634252140
Page Count
267
Product Code
5150482
Trim Size
7x10 Paperback
Publication Date
8/6/2015 12:00:00 AM
You might also like
Publications | Book
Marketing Success: How Did She Do That? Women Lawyers Show You How to Move Beyond Tips to Implementation
Publications | Book
Every Relationship Matters: Using the Power of Relationships to Transform Your Business, Your Firm, and Yourself, Second Edition
Publications | Book
Coaching Your Client: A Lawyer's Guide for Improving Communication and Client Outcomes
Related On-Demand CLE
![Leveraging Technology to Attract, Delight, and Retain Clients [CC]](/content/dam/aba-cms-dotorg/products/ecd/ondemand/405542753/405542753.Def.L.png.transform/product-2x/img.png)
Audio and Video | On-Demand CLE
Leveraging Technology to Attract, Delight, and Retain Clients [CC]
![Breaking into the Industry (On Demand) [CC]](/content/dam/aba-cms-dotorg/products/ecd/ondemand/405539218/405539218.Def.L.png.transform/product-2x/img.png)
Audio and Video | On-Demand CLE
Breaking into the Industry (On Demand) [CC]
![Rethinking Pricing, Profitability, and Compensation in a Changing Marketplace [CC]](/content/dam/aba-cms-dotorg/products/ecd/ondemand/400680452/400680452.Def.L.png.transform/product-2x/img.png)
Audio and Video | On-Demand CLE
Rethinking Pricing, Profitability, and Compensation in a Changing Marketplace [CC]
Related Events
May
12
Events | Webinar
Defining the “New Normal:” Buzz Session for Reimagining the Legal Profession Post-Pandemic
As the legal profession confronts a “new normal” it faces a unique opportunity to reimagine itself and welcome changes to enrich the personal and professional lives of lawyers, especially younger law…
May
17
Events | Webinar
2021 Law Practice Division Spring Meeting
Join us for the 2021 Law Practice Division Spring Meeting.
Jun
11
Events | Webinar
Tips for Remote Hearings [CC]
CLE 60 min
Sharpen key legal competencies at the Virtual Summer Camp Legal Skills Conference. Expert faculty will provide strategies and practical information during dynamic skills building sessions including b…