Your guide to planning and operating for survival and growth.

Celebrating its 20th anniversary this updated third edition of an ABA best-seller outlines the fundamentals of running a successful law practice. Whether you are starting a law practice from the ground up or you are looking to enhance the practice you have, this book contains the information you need to achieve success.

Ed Poll, respected columnist and management consultant with over four decades of experience in business and in law, has simplified the mystical process of operating a law practice so that anyone can be more effective with his/her clients and become more profitable.

This book explores the following topics in depth:

• Creating a business plan
• Marketing-social media, branding, your website, etc.
• Client relations
• Financial management-pricing legal services, the billing process, collections, risk management, etc.
• Employee Issues—hiring, performance appraisals, etc.
• Technology—E-Books, mobile apps, financial and ethical implications, etc.
• Operations-moving your firm, home based practices, overcoming stress, etc.
• And more!

Mr. Poll adheres that marketing and finance are two of the most critical elements of success in today’s tough economic climate, and readers will benefit greatly from his exploration of and recommendations on these topics.   New and updated in this edition are the sections on internet marketing, social media, legal technology, and overcoming stress in your legal career. 

Included, when you purchase this title, is a CD-ROM of useful forms and templates you can customize for use in your practice. Lauded by successful practitioners and used as required reading in Law Office Management courses, this book will set you on the path to success.