Right of publicity is multi-faceted, complex, and continuing to evolve. Right of Publicity: Analysis, Valuation and the Law is a unique book that brings together two truly unique phenomena: the legal aspects of the rights of publicity, which are increasingly talked about, utilized, expanded and litigated. The second is cultural and business based, the rapid growth of celebrity branding via licensing, promotion, merchandising, and endorsement.

As a result of these trends, right of publicity is one of the fastest growing areas of intellectual property law, marketing and branding, and licensing, merchandising, endorsements, and promotion. Written by nationally known author and valuation expert Weston Anson, this is an essential resource for understanding and applying the important method of valuing rights of publicity and celebrity brands while also providing guidance in striking stronger and more lucrative deals. This book will help anyone who works with right of publicity to:

• Know and understand today���s law and deal making, and how the evolving shifting social media and Internet playing field affects right of publicity
• Be able to engage in more and better deals with fewer problems
• Learn how to earn greater income from rights of publicity

It is a clear and accessible examination of the topic, designed to appeal to legal advisors, business and talent managers, and celebrities themselves.

Part I addresses the legal context: the genesis of right of publicity, common law precedence, pioneering case studies, and an overview of today's relevant and seminal cases.

Part II deals with the parallels between traditional brands and celebrity brands, as well as detailing the business, finance, and analytical issues of right of publicity valuation.

Part III covers the structuring, pricing, and challenges of deals for all types of celebrities.