Table of Contents
ABA Fundamentals: Understanding Your Business Clients
This handy reference is your guided tour through the world of corporate clients, offered from a business perspective rather than a legal one.
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Business law texts are typically organized around legal concepts: contracts, torts, property law, etc. That makes perfect sense as a way to sort through the many legal issues faced by in-house and outside counsel, but it is not how corporate executives approach their own world. To help your interactions with those current and potential clients, ABA Fundamentals: Understanding Your Business Clients is organized around concepts and issues that arise in the day-to-day activities of managers:
Case examples offer real-life illustrations from the world of business--quarterly financial reports from IBM, corporate structure at Disney, customer segmentation at Zara, hiring practices at Patagonia--and the appendix offers a brief glossary of the business and finance terms you'll need. ABA Fundamentals: Understanding Your Business Clients will help make the world of corporate clients accessible, understandable, and meaningful. It's the perfect addition to every business lawyer's bookshelf.
ABA Book Publishing
9781614388302
9781614388302
180
1620526
6 x 9 paperback
1/8/2013 12:00:00 AM
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