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    The Lawyer's Guide to Marketing on the Internet, Fourth Edition

    By Gregory Howard Siskind and Deborah McMurray

    The Lawyer's Guide to Marketing on the Internet, Fourth Edition

    The Lawyer's Guide to Marketing on the Internet, Fourth Edition

    By Gregory Howard Siskind and Deborah McMurray

    The Lawyer���s Guide to Marketing on the Internet, Fourth Edition, will help you transform your website, e-mail, social media, and overall online marketing strategy!

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    Transform your website, e-mail, social media, and overall online marketing strategy! Get closer to your target prospects and clients in ways that are proven and meaningful to buyers of legal services. Choose a mix of tools that will measurably move the needle using the advice in The Lawyer's Guide to Marketing on the Internet, Fourth Edition. Look inside to learn about:

    • Internet marketing strategies and how to build your own plan
    • Content marketing that targets and speaks to your desired audiences
    • Today���s websites -- from "must do���" to "definitely don't���"
    • The Ten Foundational Best Practices for law firm websites
    • The latest survey of the AmLaw 100 websites
    • Today's technologies and platforms
    • Website timelines, budgets, hosting, and contracts
    • Announcing, growing, and promoting your website
    • Mobile sites -- so critical today!
    • Social media ins and outs
    • E-mail marketing
    • Multimedia content including videos, podcasts, and webinars
    • Search engine optimization (SEO)
    • Website vendors and other consultants
    • Analytics and measuring your ROI
    • The ethics of client development using technology and the Internet

    Product Details

    Publishers

    ABA Book Publishing

    ISBN

    9781634257381

    Page Count

    248

    Product Code

    5110809EBK

    Trim Size

    ePub, Kindle (mobi)

    Publication Date

    2/24/2017 12:00:00 AM

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