How to Build a Law Firm Brand (Downloadable PDF)

    By Corinne Cooper

    How to Build a Law Firm Brand (Downloadable PDF)

    How to Build a Law Firm Brand (Downloadable PDF)

    By Corinne Cooper

    If you want to capture and keep clients, then this step-by-step resource provides the information you need!
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    Are you looking for new clients? Trying to keep the clients you have? Build a brand identity that will give you just what you need to succeed. A successful brand identity will

    • professionalize;
    • unify; and
    • improve the quality of your law firm communications.

    Stand out in today's marketplace by identifying your law firm with a brand. From your business card to your website, your law firm brand must be

    • memorable;
    • distinguishable from other firms; and
    • geared to build client loyalty.

    In this new, indispensable resource you will discover how to

    • brand your firm;
    • pinpoint the core message you want to convey about your firm;
    • develop a tag line that conveys your core message;
    • distinguish your firm from the competition;
    • communicate with your market using your brand identity;
    • create a logo that says something about your firm;
    • train your target audience to value information from your firm; and
    • improve the overall quality of your communication.

    Each of the 23 pages include sidebars with examples, practical tips, and real examples of branding solutions and secrets from other law firms. Your brand isn't just your logo: it's the personality of your firm, from the substantive focus of your practice to the way you treat your existing clients. If you want to capture and keep clients, then this step-by-step resource provides the information you need!

    Not only is How to Build a Law Firm Brand affordable, it is conveniently sold as an e-book that you can download right now to your computer. Carry it with you to read on the road, or print out a copy for your firm resource library. The e-book How to Build a Law Firm Brand is a chapter from the new, comprehensive paperback book, How to Capture and Keep Clients: Marketing Strategies for Lawyers now available.

    Product Details

    Authors

    Corinne Cooper

    Publishers

    ABA Book Publishing

    Page Count

    23

    Product Code

    5150404PDF

    Publication Date

    4/1/2005 12:00:00 AM

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