YourABA: March 2014
YourABA March 2014 Masthead

Build your book of business

CareerAdvice Live! is a free monthly webinar series that offers practical tips on selected topics — some for seasoned lawyers and others for new lawyers or law students. Experienced career counselor Kathy Morris, an author and speaker at attorney career programs nationwide, will host the 45-minute webinar at 1 p.m. ET on the second Friday of each month.

Coming this month:

Building Your Book: The Nuts and Bolts of Business Development
1 p.m. ET, Friday, March 14

Surviving and prospering in today's highly competitive environment requires learning and implementing improved business development techniques and marketing strategies. Solo practitioners, small and mid-size firm members, and big law senior associates and newer partners will all benefit from this fun and fast-paced program highlighting proven approaches to building your business.

Join our series moderator and two internationally renowned business development and marketing experts who will guide you regarding:

  • Best practices for business development — what works and what doesn’t.
  • Ways to overcome typical lawyer concerns about business development.
  • The top 10 differentiators lawyers use to market to prospective clients.

Featured speakers:

Julie A. Eichorn is an attorney and the founder and president of Paragon PTP, a management consultancy company. Over the last 20 years, Eichorn has specialized in providing strategic advice, managerial guidance and marketing training and support to large national and international organizations. Eichorn's experiences as president of a consulting company and early general counsel for Oracle, a Fortune 100 technology company, give her unique insights into today's legal challenges and business growth opportunities. As a business adviser, Eichorn consults with company executives, general counsel and law firm managing partners and practice leads with regard to strategic planning, organizational effectiveness and service efficiency.

Ross Fishman, CEO of Fishman Marketing, has an international reputation as one of the legal profession's most effective branding experts, Web developers and marketing strategists. Fishman has been called "one of the country’s leading experts on law firm marketing" by Lawyers Weekly USA. His creative online and traditional marketing campaigns help law firms differentiate themselves, dominate their markets and drive revenue.

Kathy Morris, the CareerAdvice Live series moderator, founded Under Advisement Ltd. in 1988 to provide advice to lawyers, law students and legal employers about job search, practice readiness and work performance issues. A former criminal defense lawyer and law school ethics professor, she is also a leader in the lawyer training and development field, a published author and a frequent speaker at legal career programs nationwide.

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