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  November 2005  

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  Book of the Month  
 Winning Alternatives to the Billable HourThe Complete Guide to Designing Your Law Office
by Suzette S. Schultz, Jon S. Schultz
 
 


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 Law Practice Magazine : Marketing Then & Now

 Examine the long and strange journey of legal marketing and benefit from personal lessons learned. Learn to rebound from marketing mistakes, how humor can win business, the art of feel-good rainmaking and more.

This October/November 2005 issue of Law Practice Magazine is now online!
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 Highlights: Philly Meeting Featured Essential E-Filing, Marketing Makeovers, and a Digital Discovery Showdown CLE

The Law Practice Management Section’s fall meeting, at the Loews Philadelphia Hotel in Philadelphia, PA showcased a new two day series of Continuing Legal Education programming.

Thursday’s series “ When in the Course of Electronic Events: An Essential Guide to E-Discovery and E-Filing” was focused around legal technology, including segments on the current rules of document preservation, retention and production, and e-filing. One of the highlights of the day was “ Oyez! Oyez! The Digital Discovery Showdown,” a mock motion hearing used as a platform to discuss and demonstrate an integrated approach to e-discovery. This popular program will be repeated at ABA TECHSHOW 2006.

Friday’s marketing series entitlted “ Life, Liberty and the Pursuit of Business: A One-Day Law Marketing Seminar for the Busy Attorney,” took on a completely different purpose of providing attorneys with a lesson in law firm business development. During this packed day of law marketing programs, attendees learned about key elements in understanding how advertising and law marketing principles related to their practice of law. The vendor expo, which took place outside the meeting rooms, provided participants with a variety of marketing-related products and services. Three of the programs, " What Women (In-House Counsel) Want ” , “ Extreme Marketing Makeover 10x10 ", and “ The Art of Effective Public and Media Relations ,” were also produced, in cooperation with the ABA Center for CLE. as Teleconferences and Webcasts. These three programs are currently available through the ABA Webstore.

Both days provided attendees with pertinent information and new answers to common issues along with valuable contacts and friendships.Thank you to all of the attendees and speakers for choosing to further their knowledge on these important issues and for supporting the Law Practice Management Section.

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 Meetings & CLE: ABA TECHSHOW 2006 Announces Keynote Speaker

Burgess Allison, a visionary leader of the legal tech community for more than 20 years, will present the Keynote Address at ABA TECHSHOW 2006 entitled “Technology Eye for the Curmudgeon Guy.”

Mr. Allison served as Technology Editor and highly popular columnist for Law Practice Management magazine for more than 18 years. He has been long known for his wit and intelligent insight into the promise and problems of legal technology. In his pioneering 1996 book, The Lawyer's Guide to the Internet, he introduced the legal community to the impactful and turbulent role the internet would play in the profession. If you are planning on attending ABA TECHSHOW this year don't miss “Technology Eye for the Curmudgeon Guy” which promises to be an entertaining and enlightening address.

ABA TECHSHOW takes place from April 20 – April 22, 2006 in at the Sheraton Chicago Hotel & Towers in Chicago, IL. For more information and ongoing updates, please visit the ABA TECHSHOW website.

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 Carpe Librum: Books from LPM Publishing

The Lawyer's Guide to Effictive Yellow Page AdvertisingThe Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
By  Kerry Randall and Andru J. Johnson

Kerry Randall, and co-author Andru Johnson, show you step-by-step, how to create client-winning, jump-off-the-page Yellow Pages advertising that get results, while spending no more than you do right now.   You’ll find information on identifying and focusing on the clients you want to have, and how to plan and design the perfect ad that reaches these potential clients, and motivates them to call.

Stop trying to have the best ad in the Yellow Pages—buy this book and make it happen! You’ll save money and attract new business to your practice!   Preorder your copy today and save an additional 15%.

BUY NOW

Product code: 511- 0538
LPM Member $ 59.95 / Non-member $ 69.95

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