To kick off 2024, ABA Publishing attended the Association of American Law Schools (AALS) Annual Meeting to raise awareness of the ABA brand and its many publications among the more than 2,000 law academics attending.
“We are working with professors and deans to provide the resources they are looking for and in their preferred formats,” said Donna Gollmer, director of American Bar Association Business Development. “With students, we want to capture their attention and create brand awareness while they are attending law school.”
Based in Chicago, ABA Publishing releases about 100 books annually and facilitates publication of some 300 periodicals for the ABA. It also licenses content to entities such as BARBRI, a global bar prep group; Carolina Academic Press; and William S. Hein & Co. Inc., one of the world’s largest distributors of law and law-related periodicals. ABA Publishing also partners with a host of ABA entities to assist with their publishing programs.
“We help manage, distribute and market the ABA’s extensive intellectual property represented by its content,” said Bryan Kay, director of editorial and licensing for ABA Publishing. “One of the ABA’s great strengths is the capacity of its members and authors to create new and essential content each year.”
The delivery of content to younger attorneys and law students represents part of a larger focus for ABA Publishing — to deliver content where ABA members and prospective members are. “Our journey is their journey,” Kay said. “What we try to do is meet the needs of the legal profession at every stage of their career.”
At the AALS meeting in Washington, D.C., which ran from Jan. 3-6, ABA Publishing showcased a sample of its work as an exhibitor. Gollmer and Kay also met with attendees from around the country and its publishing partners who license ABA material. ABA Publishing plans to have a strong presence at several other non-ABA conferences this year and at about two dozen ABA entity meetings and the ABA Annual Meeting this summer in Chicago.