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April 03, 2020

New ABA book helps lawyers make lasting changes to their firm and profit margins

CHICAGO, April 3, 2020 — Recently published by the American Bar Association, “Smarter Pricing, Smarter Profit – Second Edition” by Stuart J. T. Dodds seeks to provide lawyers with an easy-to-read roadmap that guides them through the steps to improving their law firm’s existing pricing and legal project management capability, as well as the overall profit contribution.

“Smarter Pricing, Smarter Profit” addresses the full commercial spectrum of winning and engagement, from the initial setting of price, to client negotiation, delivery of services and review of performance.

This one-of-a-kind resource is centered around Dodds’ “Set-Get-Manage-Review” framework, which has successfully been implemented at major international law firms. But what makes this book so unique is that the author has been at the forefront of legal pricing and legal project management initiatives and was one of the first specialist “pricing directors” supporting a major law firm.

“Smarter Pricing” is the first book of its kind to provide a comprehensive, structured and clear approach to addressing the increasingly complex pricing and delivery challenges in legal services. It is essential reading for anyone tasked with ensuring law firm profitability to understand what actions they and their colleagues can take to help assess, manage and enhance overall profitability.

Dodds is co-founder and principal of Positive Pricing, which provides pricing and project management strategy and implementation advice to the world’s leading professional services firms. He has more than 25 years of professional services experience and was one of the first pricing and project management directors in the legal industry. Dodds is an accredited Certified Pricing Professional, Accredited Legal Pricing Professional and Accredited Legal Project Manager.

Title:                      Smarter Pricing, Smarter Profit - Second Editio
Publisher:              ABA Publishing
Pages:                   452
Product Code:       1620786
ISBN:                     9781641055758
Size:                      6 X 9
Binding:                Paperback, eBook
Price:                     List $165.95; Member $135.95
Orders:                  800-285-2221 or

Editor’s note: Review copies are available by sending an email to John Palmer at [email protected]. If you publish a review of this book, please send tear sheets or a copy for our files to ABA Publishing, 321 N. Clark St., Chicago, IL 60654.

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