This week the American Bar Association introduced a new membership program with state-of-the-art resources that respond to the diverse needs of today’s lawyers. The Association also simplified, and in many cases lowered, annual dues to ensure the cost of membership is not a barrier to the wealth of resources the ABA provides.
Based on over two years of research, the new membership offerings strengthen the ways the ABA serves members. Past, current, and prospective members told us how the ABA can help them build their practices, strengthen their networks, and excel in their specialties. And we listened.
Beginning May 1, and continuing through 2020, the ABA will unveil a series of new resources. Members can immediately enjoy participation in the Law Practice Division and the Solo, Small Firm and General Practice Division (GPSolo) free with ABA membership. They have access to content from industry experts on marketing, management, technology, and finance and complimentary subscriptions to GPSolo Magazine and Law Practice Magazine. Members also receive free access to the new CLE Member Benefit Library, with more than 400 titles.
The ABA Career Center has been redesigned to provide easy access to webinars, podcasts and a national job board. Career Forward, a platform enhanced by artificial intelligence and powered by Korn Ferry Advance®, will provide real-time feedback on interviewing skills and developing professional resumes.
For lawyers who have recently passed the bar, a new digital publication, After the Bar, provides articles, tools and resources.
The ABA also has made significant investments in technology. The ABA website, americanbar.org, is easier to navigate and is accessible on mobile devices. And ABA email communication will move to the Salesforce Marketing Cloud by September, so emails can be curated based on members’ interests and communications can be more streamlined and relevant.
The ABA also introduced a new logo , designed to signal the forward momentum of the Association.