ABA book teaches lawyers how to develop a comfortable, effective networking technique

CHICAGO, Jan. 22, 2019 — The American Bar Association has published a new book, “Strategic Networking for Introverts, Extroverts, and Everyone in Between,” which presents the keys to networking by encouraging lawyers to make significant, authentic connections with colleagues and prospects. Author Carol Schiro Greenwald, a professional services trainer and coach, draws on her experience along with the expertise of 35 attorneys, finance professionals and industry leaders who excel at networking.

Professional mingling presents challenges not only for the introvert — who may feel reluctant to pitch their business at a cocktail party or meeting — but also for the “hyper-extrovert,” who may enjoy casual conversations so much that they fail to forge deeper business relationships. “Strategic Networking for Introverts, Extroverts, and Everyone in Between” provides a nuts-and-bolts guide for turning socializing into business development opportunities. By detailing first-hand accounts alongside visuals, charts and checklists, the author introduces a high-level approach to making connections, and offers helpful tips and tricks that any lawyer can use to grow their client base.

Greenwald works with professional firms, practice groups and individuals as a strategist and coach to help them develop business more effectively and efficiently. She has spent the last two decades working with law firms to create client-centric cultures and focus on developing the business development potential of all the members of a firm. Greenwald works in three main areas: strategic networking, marketing techniques and leadership strategy. She is also the co-author of “Build Your Practice the Logical Way: Maximize Your Client Relationships” with Steven Skyles-Mulligan.

Author interviews and review copies of this book are available by emailing Caroline Whiting at Caroline.Whiting@americanbar.org. If you publish a review of this book, please send tear sheets or a copy for our files to Caroline Whiting, ABA Book Publishing, 321 N. Clark St., Chicago, IL 60654

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