June 29, 2017

New ABA book shows how to promote and brand yourself using LinkedIn

CHICAGO, June 29, 2017 — Hundreds of millions of businesspeople use LinkedIn daily, not only to forge connections and nurture relationships, but also to search, assess and choose reliable professionals. Understanding how best to use LinkedIn will give individuals an edge in tapping into LinkedIn’s power to promote and connect expertise.

“LinkedIn Marketing Techniques for Law and Professional Practices,” a reference guide from the American Bar Association, is based on actual experiences. It covers each section of the LinkedIn personal profile page, and is broken into short segments to maximize accessibility and learning. It offers clear guidance, based on proven methods, to make each section work to greatest effect, while also providing long-term marketing techniques and personal branding concepts. It teaches the skill of developing a distinctive brand within a LinkedIn profile, and adds a special chapter for attorneys on ethics guidelines. The material provided in the book is not being taught in law schools and is essential to thrive professionally. It is targeted simultaneously to lawyers, accountants, other professional practitioners and consultants with or without a law school background.

Author Marc W. Halpert is a “multipreneur,” having started three companies, all of which he continues to operate. His latest business, connect2collaborate, spreads his LinkedIn and networking evangelism worldwide, to train and coach others to better explain their branding and positioning through their LinkedIn profile pages.

Title:                            LinkedIn Marketing Techniques for Law and Professional Practices
Publisher:                    ABA Publishing
Pages:                         172
Product Code:                         5150495
ISBN:                                       978-1-63425-760-2
Size:                            6 x 9, paperback and eBook
Price:                           $49.95
Orders:                        800-285-2221 or http://shopaba.org

Editor’s note: Author interviews and review copies of this book are available by emailing Dean Pappas at Dean.Pappas@americanbar.org. If you publish a review of this book, please send tear sheets or a copy for our files to Dean Pappas, ABA Book Publishing, 321 N. Clark St., Chicago, IL 60654.

With more than 400,000 members, the American Bar Association is one of the largest voluntary professional membership organizations in the world. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law. View our privacy statement online. Follow the latest ABA news at www.ambar.org/news and on Twitter @ABANews.