February 22, 2017

New ABA book helps turn trial themes into visual images that impact juries

CHICAGO, February 22, 2017 — Studies show that visual perception and visual communication have a distinct impact in a jury setting. Appreciating how jury trials are fundamentally different from other communication settings is critical to the effective design of trial visuals.

“Images with Impact: Design and Use of Winning Trial Visuals,” a new release from the American Bar Association, helps trial lawyers turn trial themes into effective visual images that juries are more likely to understand, believe and remember, which can contribute to winning the trial. Each chapter offers substantive ideas, design guidance and practical and legal tips for improving jury visuals. The book is for the working courtroom attorney. Covering the how’s and the why’s of effective courtroom graphics, this guide shows the practicalities of what jurors need to see as well as the design principles that keep that visual message impactful, persuasive and memorable.

“Images with Impact” is written by Kerri L. Ruttenberg, a trial lawyer based in Washington, D.C., and a partner in a top-tier global law firm. Ruttenberg centers her practice on white-collar and complex criminal defense and parallel civil enforcement actions. She has secured defense jury verdicts in cases involving securities fraud, conspiracy and False Claims Act violations to kidnapping, grand larceny and first-degree murder.

Title:                “Images with Impact: Design and Use of Winning Trial Visuals”
Publisher:       American Bar Association Solo, Small Firm and General Practice Division
Pages:             384
Product Code: 5150494
ISBN:                978-1-63425-741-1
Size:                 7 x 10
Price:               $129.95
Orders:            800-285-2221 or ShopABA

Editor’s note: Author interviews and review copies of this book are available by emailing Dean Pappas at Dean.Pappas@americanbar.org. If you publish a review of this book, please send tear sheets or a copy for our files to Dean Pappas, ABA Book Publishing, 321 N. Clark St., Chicago, IL 60654.

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