Recent IOC Changes Should Guide the NCAA

Paul J. Greene and Matthew D. Kaiser
Athletes finally have the ability to market themselves and profit from their name, image, and likeness.

Athletes finally have the ability to market themselves and profit from their name, image, and likeness.

Piranka via GettyImages

Before 2019, the International Olympic Committee (IOC) and the National Collegiate Athletic Association (NCAA), the bodies that respectively govern Olympic and collegiate sports, restricted athletes’ ability to profit from their name, image, and likeness (NIL). In 2019, both organizations succumbed to pressure from state and national governments and loosened restrictions, finally giving athletes increased opportunities to market themselves and profit from their right of publicity.

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