Let’s Get Personal: Branding in the Digital Age

There’s a woman I know, a business owner and respected networker, who always wears a hat. Now, it bears mentioning that she is not a lawyer and that her industry supports a flamboyant accessory, but it’s also worth noting that, wherever she goes, everyone remembers her and that hat. More importantly, everyone remembers what she does for a living, particularly when it comes time to make a referral. She has mastered personal branding.