When you open your own law practice, you go from wearing the singular hat of “lawyer” to wearing the many hats of a small business owner: lawyer, office manager, accountant, and marketing public relations executive and more. You are a businessperson first and have to approach everything you do as a businessperson. You are selling you, the lawyer, as your product, and you have to market the product. And no successful business is run without first constructing a business plan.
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