Building a Niche Practice

Jeramie Fortenberry

It’s no secret that the legal marketplace is in turmoil. The combination of tight-fisted consumers, an oversupply of lawyers, and increased competition from nonlawyers has created the perfect storm in the legal market. In this competitive environment, lawyers must distinguish themselves from the competition in order to claim a bigger piece of the pie. One way to do this: Build a niche law practice.

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