We live in a celebrity-obsessed culture that I admittedly love and enjoy watching with amusement and occasional annoyance. Who doesn’t like a binge weekend of Keeping Up with the Kardashians? I proudly follow NBA’s Steph Curry and LeBron “King” James on Instagram and Facebook. As Americans continue to consume social media at exorbitant rates, global advertisers, elite brands, and national media companies are actively looking for ways to feed our appetite for more celebrity-endorsed products. This hunger has created a unique climate that has produced some of the most lucrative endorsement deals on the planet.
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